Papers
If you have been unable to attend or are simply interested in the papers of Global Diversity 2006, you can now purchase them online.
Single papers
- Are we deliberately turning away from global diversity and true innovation?
Philip De Wulf, Emmanuel Verhagen - Building an Islamic brand.
A 21st century challenge
Anjul Sharma, Alun Williams - Building in the BRICs.
Market understanding and strategic development for international brands
Geoff Wicken, Polly Carter, Roberto Lobl - Branding national assets amidst global diversity.
Differences and similarities across three Latin American markets
Fabián Echegaray, Leonardo Athias - Getting deeper insights into multi-cultural markets.
A case study in context-rich qualitative research
Ron Riley - Gay subculture.
A study of consumer behaviour and its implications for marketing communications
Cliff Van Wyk - Global Diversity?
What happens when Jung meets Hofstede
Dipen Mehta - How ethnic media is researched in the UK.
The difficulties and solutions in researching a complex and niche audience
Denh Dip - It’s no more them and us – It’s only us!
Nic Hall - The acculturation of Hispanic households
Cecilia Alvarez, Peter R. Dickson - Unravelling the diversity of the Indian market
Sangeeta Gupta, Abhijeet Patwardhan