Papers
If you have been unable to attend or are simply interested in the papers of Asia Pacific 2006, you can now purchase them online.
You can order the complete papers on CD ROM or single papers as PDFs.
Complete papers
All papers of Asia Pacific 2006 on CD ROM.
Single papers
- Asia: From the world’s research back-office to the world’s research strategic partner. A dialogue between collaborating researchers in India & the USA.
Howard R. Moskowitz, Daniel Moskowitz, Ashwin Mittal, Kedar Sohoni - Made in Asia. An exploration of country of origin effects within the region.
Myoungwha Choi, Giana Eckhardt, Sunny Hahn - Probing investor’s psyches.
Vibhas Rathanjee, Verapong Paditporn - The influence of flavour on consumer liking and perceptions of breath mint benefits in China
Karen Stanton - The new generation of brand research.
Rosie Hawkins, Shobha Subramanian - The shift to on-line research. Managing and taking advantage of it.
Jim Alexander, Brian Fine, Steven Davies - Tomorrow is a new consumer! Who is the future Asian consumer?
Smita Bhosale, Sangeeta Gupta - Undercover on the World Wide Web. Leveraging the power of virtual ethnography.
Anjali Puri, NS Muthukumaran, Ruchika Gupta - Women’s views on their portrayal in advertising. “We have changed, do advertisers know?”
GillemLawson, Sunanda Brahma