Select Conference Papers
If you have been unable to attend or are simply interested in the papers of Automotive 2006, you can now purchase them online.
You can order the complete papers on CD ROM or single papers as PDFs.
Complete papers
All papers of Automotive 2006 on CD ROM.
Single papers
- A viable new segment? The Hispanic youth market in North America.
Tom Anderson, Frank Leinweber - Brand Intelligence. An integrated brand research approach from around the world.
Alexandra Stein, Wolfgang Breyer - Brand Knowledge. The journey is the destination.
Melanie Brenninkmeyer, Chris Davis - Business Opportunity Number 1. Women in the automotive industry
Charles Kirk, Jorg Sgries, Mogens Laursen - Customer for Life. Using business tools to build sustainable relationships
Johannes Fleck, Adrian Wimbush, Anarkali Check - Customers and brands. Strengthening the relationship
Richard Brookes, Kirsti Lindberg-Repo - Hybrid’ market research. Designing a more efficient research engine
Sebastian Knauer, Heinrich Rademacher, Christina Eisenschmid, Peter Böhm - Maintaining the brand DNA. How international car manufacturers adapt to local taste
Mingzhu Qi - Mind the gap. Bridging the cultural differences through ethnographic research
Ulrich von Hormann, Bettina Staudenmaier - Optimising advertising expenditures. How business constraints resulted in an original approach to a multi-client study
Guillaume Saint, Edgard Tagnon, Thomas Merchant - The quest for the ultimate touchpoint. Determining marketing corridor strategy through market pressure analysis
Trevor Richards, Larry Friedman - Understanding the path to purchase. Resolving the complexities that influence decisions
Michael Mills, Nicole Torkar, Tina Katsinikas, Andrew Dye