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Luxury brands

2007 events

Luxury –
what's it all about?

There was a time when the term ‘Luxury’ was applied to an exclusive group of products, targeted at an ‘exclusive’ group of people but nowadays even teabags and toothpaste can be called ‘luxury’.

Is the industry at risk of becoming a victim of its own success?

Give your luxury definition

Dinner sponsor

Paul McGowan

CEO, Global Clients, Added-Value

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Since 2004, Paul has been CEO of Global Clients for the Added Value Group, concentrating on building international relationships with some of the world’s most iconic brands, such as Nestle & Vodafone. The Added Value Luxury practice works closely with many luxury houses, including Lamborghini, Bentley and Maserati in automotive; LVMH, Pommery and Moet Hennessey in the drinks industry; and Issey Miyake, Jean-Paul Gaultier & Carolina Herrera in fine fragrance. Paul has spoken at many industry events on this issue, including the FT Luxury Summit in Shanghai.

After graduating from Oxford University in 1989, Paul joined Added Value, then a start-up marketing agency with about 10 consultants. Paul was made board director of the UK business in 1994, joined the Added Value Group board in 1996 and was appointed Group Chairman in 2001.