Paul Nunes
Executive Research Fellow, Accenture Institute for High Performance Business and author of “Mass Affluence”
Paul Nunes is an executive research fellow at the Accenture Institute for High Performance Business and a senior executive in the company’s Growth and Strategy organization. He has focused his research and writing on the changing nature of consumer behavior, marketing channels, and markets. Paul also serves as co-architect of Accenture’s High Performance Business research initiative, along with Accenture’s Chief Strategy and Corporate Development Officer. Paul is the author of the award winning book, “Mass Affluence: 7 New Rules of Marketing to Today’s Consumers (Harvard Business School Press),” which debuted in the fall of 2004. He is also a contributor to the recently published (May 2006) “What Managers Say, What Employees Hear (Greenwood Publishing Group).” In addition, Paul has written numerous articles and book chapters on marketing and business strategy, including frequent contributions to Harvard Business Review and Outlook, an Accenture publication for thought leadership where he serves as Senior Contributing Editor. Other publications that have featured Paul’s work include Sloan Management Review, International Journal of Electronic Commerce, International Journal of Web Engineering and Technology (where he serves as an editor), Optimize, ComputerWorld and Wired. Paul earned his Master of Science degree in Management from the Kellogg School of Management at Northwestern University and his Bachelor of Science degree in Computer Science from Northwestern University.
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