THE WIDER BUSINESS SPECTRUM
Pete Comley
Virtual Surveys, UK
Pete Comley is the Chairman of Virtual Surveys, a company he started in 1998 to specialise in Internet and website research. However in recent years, he has been spearheading the development of online communities for Virtual Surveys’ clients.
Pete has a Psychology degree. He started work at Research International in 1981. He then worked at both Nestle and Lever. He was then a director at Simon Godfrey Associates (SGA), where he was responsible for Internet research and also worked on NPD research. Indeed, Pete has been heavily involved in developing the Internet as a method for data collection since 1995. He has presented numerous papers and run courses on this subject for ESOMAR, the MRS and many others.
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