AN ESOMAR WORLD RESEARCH FORUM
Philip De Wulf
Managing Fellow, Psylogy, Belgium
Founding partner of Psilogy - a brand strategy and innovation consultancy, Xprimi- a web2.0 application development company and Atmosphere –CSR strategy consultancy & training. Philip is a licensed psychologist from the University of Ghent, Belgium. He has over 15 years of experience in strategic marketing and brand management both in global marketing intelligence/strategic planning/consultancy and operational management roles.
He started his career in various marketing functions in the drinks and fashion industry and has learned the tricks of global branding while working for Heineken and Camel . Has held senior vice president positions at Synovate (Censydiam) Americas.
He has consulted companies on needs based segmentation and positioning in Asia, Europe and the Americas in: Automotive, Retail, Frozen Food, Baby-care, Pet-care, Personal care, HHP, Chocolate, Health Care, Beer, Tobacco, Nutritional Supplements, Dairy, Telecom/IT,Insurance and media.
A boy that loves his toy (be it a Landrover or a Taylormade) to get outdoors and play in the mud.