AN ESOMAR WORLD RESEARCH FORUM
Programme
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| THURSDAY 23 OCTOBER | |
| 16.00 - 18.00 | FORUM REGISTRATION |
| 17.00 - 17.30 | WELCOME RECEPTION |
| FRIDAY 24 OCTOBER | |
| 09.00 - 09.05 | Opening |
| THE ONLINE EVOLUTION | |
| 09.05 - 09.10 | Introduction to the programme and the session Marc Drüner, CEO, trommsdorff+drüner, Germany |
| 09.10 - 09.30 | Technological developments An overview of the here, the now and the future Susan Wegner, Deutsche Telekom Laboratories, Germany |
| 09.30 - 09.50 | Societal changes Web 2.0’s influence on social change Mariann (Maz) Hardey, Social Analyst, The York University, UK |
| 09.50 - 10.00 | Q&A |
| 10.00 - 10.25 | Refreshment break |
| BUSINESS APPLICATIONS | |
| 10.25 - 10.30 | Introduction by session chair Nick Buckley, Director, New Social Media, GfK, UK |
| 10.30 - 10.50 | Setting the business applications scene The future of work Keith Bailey, Senior Manager, Product Development – Presearch and Testing, Nokia Consumer and Customer Insights, UK |
| 10.50 - 11.10 | FMCG and digital 2.0 Fostering best online WOM practices Patrick Eikelenboom, Director Digital Marketing, Mars, Germany |
| 11.10 - 11.30 | Corporate online communities Building B2B communities in the IT industry Edward (Ted) Speroni, Director HP.com, Hewlett-Packard, France |
| 11.30 - 11.50 | Creating innovative business opportunities through Web 2.0 Building a more creative marketing strategy and identifying richer consumer insights Stan Sthanunathan, Vice President - Marketing Strategy & Insights, The Coca-Cola Company, USA |
| 11.50 - 12.10 | The mobile revolution Using mobile technology in the context of digital market research Malte Friedrich-Freksa, Leader Market Research, YOC AG, Germany |
| 12.10 - 12.25 | Q&A |
| 12.25 - 13.30 | Lunch |
| 13.30 - 14.30 | INTERACTIVE SESSION Understanding the business of the Online Evolution Nick Buckley, Director, New Social Media, GfK, UK |
| 14.30 - 14.55 | Refreshment break |
| THE ROLE OF RESEARCH | |
| 14.55 - 15.15 | Setting up the research scene The impact of Web 2.0 in the research world Marc Drüner, CEO, trommsdorff+drüner, Germany |
| 15.15 - 16.15 | PANEL DISCUSSION The role of the industry in the dynamic business landscape How can the Research Industry play a pro-active role in driving the benefits of online developments for business purposes? Moderated by: Ray Poynter, Director, Virtual Surveys, UK Panelists: Keith Bailey, Senior Manager, Product Development, Presearch and Testing, Nokia Consumer and Customer Insights, UK Brian Fine, Managing Director, The ORU (On Line Research Unit), Australia Duncan Southgate, Director Global Innovation, Millward Brown, UK Stan Sthanunathan, Vice President - Marketing Strategy & Insights, The Coca-Cola Company, USA George Terhanian, President, Harris Interactive, UK |
| 16.15 - 16.30 | Programme summary Ray Poynter, Director, Virtual Surveys, UK |
| 16.30 - 16.35 | Closing |
| 16.35 - 17.00 | Farewell Drinks |
KEEP ME INFORMED |