GLOBAL PRICES STUDY 2007
ESOMAR Industry Report
Date of publication: 17.09.2007
ISBN: 928310210
Global Prices Study 2007 is the 7th benchmarking study ESOMAR has conducted since 1982 to help research providers and buyers execute market research projects. The latest edition reports on prices in 63 countries and includes analysis of pricing trends.
Prices provided in median US$ as well as indices per project method to enable comparison between markets.
Quotations were received for:
- A national usage and attitude survey
- Plus bids on segmentation analysis
- A tracking study on washing powders
- A computer-assisted advertising pre-test
- Plus bids for presenting insights
- Four group discussions
- Two group discussions at each of seven cities around the world
- An ethnographic study
- A business-to-business survey
- Multi-country quantitative project
- Commercial tariffs for:
- Junior researcher
- Senior researcher
- One hour’s use of a call centre
Project specifications
(PDF FILE - 75 KB)
The fieldwork was conducted from 22 March to 10 June 2007 and a total of 592 research agencies participated in the study, providing sufficient data for the results of 63 countries to be reported, along with regions and sub-regions.
Price
Non-members:
EUR 350- for printed report and EUR 250- for PDF report
Members:
EUR 150- for printed report and free PDF download in My ESOMAR