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Global Prices Study 2007

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Global Prices Study 2007

ESOMAR Industry Report

Date of publication: 17.09.2007
ISBN: 928310210

Global Prices Study 2007 is the 7th benchmarking study ESOMAR has conducted since 1982 to help research providers and buyers execute market research projects. The latest edition reports on prices in 63 countries and includes analysis of pricing trends.

Prices provided in median US$ as well as indices per project method to enable comparison between markets.

Report preview

Quotations were received for:

A national usage and attitude survey
- Plus bids on segmentation analysis
A tracking study on washing powders
A computer-assisted advertising pre-test
- Plus bids for presenting insights
Four group discussions
Two group discussions at each of seven cities around the world
An ethnographic study
A business-to-business survey
Multi-country quantitative project
Commercial tariffs for:
- Junior researcher
- Senior researcher
- One hour’s use of a call centre

Project specifications
(PDF FILE - 75 KB)

The fieldwork was conducted from 22 March to 10 June 2007 and a total of 592 research agencies participated in the study, providing sufficient data for the results of 63 countries to be reported, along with regions and sub-regions.

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Price

Non-members:
EUR 350- for printed report and EUR 250- for PDF report

Members:
EUR 150- for printed report and free PDF download in My ESOMAR

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