PROFESSIONAL STANDARDS
Leading industry innovation and self-regulation since 1948, ESOMAR promotes the use of a code of practice that governs the way market research is conducted. Today, More than 4,600 ESOMAR members worldwide are committed to the highest professional and ethical standards embodied in the ICC/ESOMAR Code on Market and Social Practice.
All ESOMAR members agree to abide by the ICC/ESOMAR Code and are subject to ESOMAR's disciplinary procedures. Applying the ICC/ESOMAR Code is ESOMAR's primary responsibility in cases involving a member.
The Code has been revised to strengthen consumer protection and confidence and is applicable worldwide. It takes into account recent developments in technology and privacy issues in conducting market, opinion and social research.
The revised ICC/ESOMAR International Code on Market and Social Research was approved by ESOMAR members and is binding from 1 January 2008.
CODES AND GUIDELINES ISO GLOBAL STANDARDS
Professional Standards Committee
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Adam Phillips Committee Chair Managing Director, Real Research, UK |
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Wlodek Daab Committee Vice-chair President, 4P research mix, Poland |
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Claude Benazeth Advisor to SYNTEC, France |
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Diane Bowers President, CASRO, USA |
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Bill Blyth Global Methods Director, TNS, UK |
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David Stark Vice President, Compliance and Privacy Officer, GfK |
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Raimund Wildner Managing Director, GfK Nurnberg, Germany |
ICC Representative
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Elizabeth Thomas-Raynaud Policy manager, ICC Marketing and Advertising Comission, France |
Consultant to the Committee
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John O'Brien UK |