Programme
Sunday 19 March
- 09.00 - 17.00: Grow India! event
- 16.00 - 19.00: Conference registration
- 19.00 - 20.30: Welcome reception, with delegates of Grow India!
Sunday 19 March
- Conference day one
- Exhibition
- Networking drinks
- Dinner
WELCOME AND OPENING OF THE CONFERENCE
| 09.00 - 09.05: | Opening Fredrik Nauckhoff, ESOMAR Immediate Past President |
| 09.05 - 09.15: | Introduction to the programme and keynote B.V. Pradeep, Programme Committee Chairman and Director, Consumer & Market Insight Home and Oral Care Asia, UNILEVER Asia, India |
KEYNOTE
| 09.15 - 09.45: | D. Shivakumar, Chief Executive Director, Philips Electronics, India |
| 09.45 - 09.55: | Q&A |
BEYOND DEMOGRAPHICS: WHO ARE ASIANS TODAY?
| 09.55 - 10.00: | Introduction by session chair B.V. Pradeep, UNILEVER Asia, India |
| 10.00 - 10.25: | Tomorrow is a new consumer! Who is the future Asian consumer? Smita Bhosale, Hindustan Lever, India Sangeeta Gupta, AC Nielsen ORG-MARG, India |
| 10.25 - 10.50: | Made in Asia An exploration of country of origin effects within the region Sunny Hahn, Myoungwha Choi, McKinsey & Company, Korea Giana Eckhardt, Australian Graduate School of Management, Australia |
| 10.50 - 11.05: | Discussion |
| 11.05 - 11.35: | Refreshment break |
THE BEGINNING OF THE SHIFT
| 11.35 - 11.40: | Introduction by session chair Deborah Jiang, Tetra Pak, China |
| 11.40 - 12.05: | Asia: From the world's research back-office to the world's research strategic partner… A dialogue between collaborating researchers in India & the USA Ashwin Mittal, Kedar Sohoni, Cross-Tab Marketing Services, India Alex Gofman, Daniel Moskowitz, Howard Moskowitz , Moskowitz Jacobs, USA |
| 12.05 -12.30: | How far from China can a Chinese firm go? Victor Yuan, Horizon Research Consultancy Group, China |
| 12.30 - 12.45: | Discussion |
| 12.45 - 14.00: | Lunch |
COMPANY PRESENTATION - TAM Media Research Pvl. Ltd
| 13.40 -13.55: | “Do you have an appointment with me tonight?” Designing Program Promotions for maximum Audience ROI. In 1990, India had just 2 TV stations in the Indian skies. Today, this number stands around 306 TV channels. The word “Clutter” is the only constant everywhere. For advertisers planning their advertising budget on TV, audience ROI is key. This means that even the TV channels have to work out clever promotions of their programs so that they get the desired audience. Mr. Pradeep Hejmadi, Vice President, TAM Media Research, India Mr. Vivek Srivastava, Senior Brand Manager – S-Group, TAM Media Research, India |
NEW INSIGHTS METHODS
| 14.00 - 14.05: | Introduction by session chair David Chin, North Asia Motorola Electronics Ltd., China |
| 14.05 - 14.30: | Undercover on the World Wide Web Leveraging the power of virtual ethnography Anjali Puri, NS Muthukumaran, ACNielsen ORG-MARG, India Ruchika Gupta, Nokia India Ltd, India |
| 14.30 - 14.55: | Probing investors' psyches Vibhas Ratanjee, Verapong Paditporn, The Gallup Organization Bangkok, Thailand |
| 14.55 - 15.20: | The influence of flavour on consumer liking and perceptions of breath mint benefits in China Karen Stanton, Colmar Brunton, Australia |
| 15.20 - 15.45: | Discussion |
| 15.40 - 16.10: | Refreshment break |
MASTERCLASS - ESOMAR DEVELOPING TALENT INTIATIVE
| 16.10 - 18.00: | Towards identifying the knowledge and skills needed to develop the marketing intelligence industry Focusing on the techniques to power up critical thinking skills alongside a more sophisticated and holistic understanding of consumers, the masterclass aims to fuel the debate about the best way to develop the consultative skill set needed by professionals. DVL Smith, Incepta Marketing intelligence, UK John Marinopoulos, Strategic Intelligence Group, Australia Phillip Cartwright, Research international and INSEAD, France |
NETWORKING DRINKS
| 18.00 - 19.00: | Networking drinks With delegates of Grow India! |
DINNER
| 19.30 - 23.00: | Dinner, co-sponsored by TNS. |
Tuesday 21 March
- Conference day two
- Exhibition
- Farewell drinks
COMPANY PRESENTATION - FocusVision
| 08.30 - 08.45: | Increasing participation in qualitative research in APAC Hear how FocusVision’s suite of services can help you increase participation in your qualitative research in APAC. Drawing on examples from a number of Global Client Companies, FocusVision will outline the benefits of getting more people in the organisation involved in the research process (not just the findings) and how this translates into real financial savings. David Chandler, Client Services Director, FocusVision |
ADVERTISING LITERACY
| 09.00 - 09.05: | Introduction by session chair B.V. Pradeep, UNILEVER Asia, India |
| 09.05 - 09.30: | Women's views on their portrayal in advertising: "We have changed, do advertisers know?" Gillem Lawson, Research International, Thailand Sunanda Brahma, Research International, India |
| 09.30 - 09.55: | Real mothers in Japan David McCaughan, Chigusa Katayama, McCann Erickson Japan, Japan |
| 09.55 - 10.10: | Discussion |
| 10.10 - 10.30: | Refreshment break |
BRAND MATTERS!
| 10.30 -10.35: | Introduction by session chair John Marinopoulos, Strategic Intelligence Group, Australia |
| 10.35 - 11.00: | The new generation of brand research Rosie Hawkins TNS Hong Kong Shobha Subramanian, TNS, India |
| 11.00 - 11.25: | Sense and nonsense about brands John Sergeant, Eureka Strategic Research, Australia |
| 11.25 - 11.55: | Invited Guest Speaker Amitabh Pande, Frito-Lay, India |
| 11.55 - 12.10: | Discussion |
| 12.10 - 13.25: | Lunch |
COMPANY PRESENTATION - TAM Media Research
| 13.05 - 13.20: | Value of PR in brand building Growing use of PR in the brand communications exercise is only increasing. No wonder then, usage of PR is being brought under the ROI scanner. Also, it is no more a surprise that PR expenditure is also being featured in the Profit & Loss statements in many companies. Doesn’t this reflect the high usage of PR, especially in one of the most fragmented markets like India? Therefore, doesn’t this mean one needs to monitor and measure PR initiatives that much more scientifically. Let’s not forget - PERCEPTIONS are not real! Mr. LV Krishnan, CEO, TAM Media Research, India Mr. Pradeep Hejmadi, Vice President, TAM Media Research, India. |
MR & THE NEW ORDER
SHIFTING TO ONLINE RESEARCH
| 13.25 - 13.30: | Introduction by session chair Poonam Kumar, TNS Asia, India |
| 13.30 - 13.55: | The shift to on-line research Managing and taking advantage of it Brian Fine, Steven Davies, AMR Interactive, Australia |
| 13.55 - 14.20: | Discussion |
| 14.20 - 14.35: | Invited Guest Speaker Amitabh Pande, Frito-Lay, India |
| 14.35 - 14.55: | Refreshment break |
UPDATE ON ESOMAR INDUSTRY INITIATIVES
| 14.55 - 15.05: | Update on ESOMAR Industry initiatives |
KEYNOTE
| 15.05 - 15.10: | Introduction to keynote John Marinopoulos, Strategic Intelligence Group, Australia |
| 15.10 - 15.40: | Corporate Reputations are Local, not Global: Consumer perceptions of companies and what they imply for business Charles Fombrun, Executive Director, the Reputation Institute, USA |
| 15.40 - 15.50: | Q&A |
PROGRAMME SUMMARY AND CLOSING
| 15.50 - 15.55: | Programme Summary B.V. Pradeep, Programme Committee Chairman and Director, Consumer & Market Insight Home and Oral Care Asia, UNILEVER Asia, India |
| 15.55 - 16.00: | Closing Fredrik Nauckhoff, ESOMAR Immediate Past President |
FAREWELL DRINKS
| 16.00 - 16.30: | Farewell drinks |