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Grow India!

Programme

This highly interactive programme consists of presentations to set the scene, followed by lively discussion and Q&A sessions.

Grow India! participants are also welcome to join the Welcome reception of the Asia Pacific Conference, from 19.00 to 20.30.

09.00: Welcome

09.10 - 09.30: The World of Research

Providing some background on the MR industry with a specific look at the region and India itself.
John Kelly, Chairman, Marketing Direction International, UK

This session will outline and discuss the following ideas:
  • An outline of the underlying basis behind self-regulation, codes and standards and the benefits that result.
  • A look at, probably the most important component in delivering data, information and insight to clients, the Field Process.
  • A look at the approach that will ensure that fieldwork is conducted and monitored according to recognized standards so it will bear scrutiny and will foster reliance upon information delivered to clients.

10.30 - 11.00: Refreshment break

11.00 - 11.50: India in the Asia Pacific Region: An Overview

John Smurthwaite, Chairman, Asia Pacific, TNS, Regional Headquarters, Malaysia

  • A review of the India population / GDP as compared with other countries
  • A look at the market research industry. It is one of the oldest in Asia but it appears small by comparison with China and other Asian economies. Is this true?
  • A look at the advertising industry as compared to the market research industry

We willl ask the following questions:

  • Will local agencies challenge the multinational companies?
  • Can India sustain the growth of outsourcing?
  • Can the India market research industry support the continued loss of professionals to other countries?
  • Will the current high standards be eroded?
  • What is the long term for the industry?

11.50 - 12.40: View from the Research Agency

Case studies to highlight what happens when fieldwork and data collection are done well. And done badly.
Sujit Das Munshi, Executive Director, Retail Measurement Services, South Asia, AC Nielsen, India

12.40 - 14.00: Lunch Break

14.00 - 15.00: View from the Research Client

Trusting Market Research: The client is not God
Shashikala Raj, Market Research Consultant, United Breweries, India

  • The fundamental issue of how to ask the questions that matter when being given a research brief
  • How this would make a difference to the way research is carried out
  • What difference it would make to the end results and the usability of research
  • When all of these steps are followed correctly, how then, market research agencies could move from being 'vendors' to 'partners'

15.00 - 15.30: Refreshment break

15.30 - 17.00: Panel Discussion - How do we grow?

Questions include:
  • Why do we need professional standards?
  • How can we improve and maintain high levels of professional standards?
  • How can professional standards stimulate the growth of the industry?
  • What other barriers to success exist and how can we overcome them?
  • What are the issues surrounding fieldwork and data collection?
  • How can we implement the processes and systems?

Panel discussion led by:

  • John Kelly, Chairman, Marketing Direction International, UK
  • John Smurthwaite, Chairman, Asia Pacific, TNS, Regional Headquarters, Malaysia
  • Sujit Das Munshi, Executive Director, Retail Measurement Services, South Asia, AC Nielsen, India
  • Shashikala Raj, Market Research Consultant, United Breweries, India
  • C R Sundar Rajan, Consumer & Market Insight, Hindustan Lever Limited, India