Programme
Monday 27 February
- 16.00 - 18.30: Conference registration
- 18.30 - 20.00: Welcome reception
- 9.00 - 17.00: Workshop: Improving decision-making
Tuesday 28 February
WELCOME AND OPENING OF THE CONFERENCE
| 09.00 - 09.15: | Opening Véronique Jeannin, ESOMAR Director General Introduction to the programme Simon Wilson, Programme Committee Chairman and Worldwide Market Research Manager, Jaguar and Land Rover, UK |
WHAT REALLY WORRIES CAR MAKERS?
| 09.15 - 09.30: | What do you believe are the issues burning in the minds of car manufacturers? But are you right? A lively quiz and insightful debate for participants to compare their view with the experience of OEMS. |
KEYNOTE
| 09.15 - 09.30: | What do you believe are the issues burning in the minds of car manufacturers? But are you right? A lively quiz and insightful debate for participants to compare their view with the experience of OEMS. |
| 09.30 - 09.35: | Introduction to the keynote Simon Wilson, Jaguar and Land Rover, UK |
| 09.35 - 10.05: | Design works + brand matters Verena Kloos, President, BMW Group DesignWorks, USA and in 2005, nominated for the Automotive News Award “100 Leading Women in the North American Auto Industry” |
| 10.05 -10.15: | Q&A |
| 10.15 - 10.45: | Refreshment break |
CONSUMERS ON THE MOVE
| 10.45 - 10.50: | Introduction by session chair Sheng (Jason) Tian, Volkswagen, China |
| 10.50 - 11.10: | Business Opportunity Number 1 Women in the automotive industry Charles Kirk, Maritz Research, UK Joerg Sgries, Maritz Research, Germany Mogens Laursen, Volvo Cars, Sweden |
| 11.10 - 11.30: | Mind the gap Bridging cultural differences through ethnographic research Ulrich von Hörmann, Bettina Staudenmaier, GfK Automotive, Germany |
| 11.30 - 11.50: | Maintaining the brand DNA How international car manufacturers can adapt to local taste Amy Qi, Sinotrust Marketing Research & Consulting, China |
| 11.50 - 12.10: | A viable new segment? The Hispanic teen market in North America Tom Anderson, Anderson Analytics, USA Frank Leinweber, TNS Automotive, USA |
| 12.10 - 12.30: | Discussion |
| 12.30 - 14.00: | Lunch |
COMPANY PRESENTATION
| 13.40 - 13.55: | Presentation of SKIM Maureen Bannink Pimp my ride: Car buyers’ preferences for the features of the future What is valued more, Bluetooth or Brake Assist, Hybrid Engines, or Night Vision? Using a new advanced choice model, SKIM discovered which future features at which prices attract most car buyers. A presentation of recent results and answers. |
BRAND PERSONALITY AND THE RESEARCH ENGINE
| 14.00 - 14.05: | Introduction by session chair Tord Hermansson, Volvo Cars, Sweden |
| 14.05 - 14.25: | ‘Hybrid’ Market Research Designing a more efficient research engine Sebastian Knauer, Psyma, USA Christina Eisenschmid, Peter Böhm, Psyma, Germany Heinrich Rademacher, DaimlerChrysler, Germany |
| 14.25 - 14.45: | Customer for Life Using business tools to build sustainable relationships Adrian Wimbush, Anarkali Check, GfK Automotive, UK Johannes Fleck, Volvo Cars, Germany |
| 14.45 - 15.05: | Understanding the path to purchase Resolving the complexities that influence decisions Michael Mills, Nicole Torkar, Tina Katsinikas, Andrew Dye, ACNielsen, Australia |
| 15.05 - 15.30: | Discussion |
| 15.30 - 16.00: | Refreshment break |
DESIGN TO BRAND - VEHICLE DESIGN THAT DELIVERS
KEYNOTE
| 16.00 - 16.05: | Introduction to the keynote Andrew John Turton, TNS Automotive, USA |
| 16.05 - 16.35: | Do researchers get in the way of good designs? Julian Thompson, Chief Designer-Advanced, Jaguar and Land Rover, UK |
| 16.35 - 17.10: | Interview with Verena Kloos and Julian Thompson Balancing good design with manufacturers’ rigid build requirements. What does the research world need to do to be a more useful partner? |
| 17.05 - 17.30: | Future Vision Invited car design students talk passionately about why they love designing cars. Led by Clara Origlia, Market Dynamics International, Italy and ESOMAR Council Member |
| 17.30 - 18.00: | Real Carsumers A chance to hear local consumers talk about what matters to them. Led by Sheng (Jason) Tian, Volkswagen, China |
NETWORKING DRINKS
| 18.00 - 19.30: | Networking drinks |
Wednesday 1 March
- Conference day two
- Visit to the International Geneva Motor Show
DELIVERING THE PROMISE TO THE CONSUMER
| 09.00 - 09.05: | Introduction by session chair Xavier Münch, Simpson Carpenter Münch, France |
KEYNOTE
| 09.05 - 09.35: | What ever happened to The Brand? Martin Runnacles, Director, Presky Maves, UK and twice winner of the IPA’s Advertising Effectiveness Awards Grand Prix and former Chairman of the Committee of Advertising Practice. |
| 09.35 - 09.40: | Q&A |
| 09.40 - 10.00: | Optimising advertising expenditure How business constraints resulted in an original approach to a multi-client study Guillaume Saint, TNS Sofres, France Edgard Tagnon, Renault, France Thomas Merchant, Automobiles Peugeot, France |
| 10.20 - 10.40: | Brand Knowledge The journey is the destination Melanie Brenninkmeyer, Toyota Motor Europe, Brussels Chris Davis, GfK Automotive, UK |
| 10.00 - 10.20: | Brand Intelligence An integrated brand research approach from around the world Wolfgang Breyer, BMW, Germany Alexandra Stein, GfK Marktforschung, Germany |
| 10.40 - 11.00: | Discussion |
| 11.00 - 11.30: | Refreshment break |
MANAGING THE CUSTOMER BRAND RELATIONSHIP
| 11.30 - 11.35: | Introduction by session chair Simon Wilson, Jaguar and Land Rover, UK |
| 11.35 - 11.55: | Customers and brands Strengthening the relationship Richard Brookes, The University of Auckland, New Zealand Kirsti Lindberg-Repo, CERS, Center for Relationship Marketing, New Zealand |
| 11.55 - 12.15: | The quest for the ultimate touchpoint Determining marketing corridor strategy through market pressure analysis Larry Friedman, TNS, USA Trevor Richards, TNS, UK |
| 12.15 - 12.30: | Discussion |
PROGRAMME SUMMARY AND CLOSING
| 12.30 - 12.40: | Programme summary Simon Wilson, Jaguar and Land Rover, UK Closing word Véronique Jeannin, ESOMAR Director General |
| 12.45 - 12.50: | Board Coach |
INTERNATIONAL GENEVA MOTOR SHOW
| 12.50: | Travel to the International Geneva Motor Show |