Programme
Wednesday 8 February
- 9.00 to 17.00: Workshop, Measuring Emotions (Fully booked)
- 09.00 - 17.30: Conference registration
- 17.10 - 19.00: Welcome reception, Fountain Terrace, 16th floor (New York Marriott East Side Hotel)
With delegates of HEALTHCARE .
Delegates of BRANDMATTERS are invited to join the final session of the HEALTHCARE conference: Understanding the Power of Branding.
Thursday 9 February
- Conference day one
- Theatre programme
WELCOME AND OPENING OF THE CONFERENCE
| 09.00 - 09.-10: | Gunilla Broadbent, ESOMAR Council Introduction to the programme Randy Emond, Programme Committee Chairman and President Advertising and Brand Performance, TNS, USA |
KEYNOTE
| 09.10 - 09.15: | Introduction to the keynote Randy Emond, TNS, USA |
| 09.15 – 10.00: | The Future of Brands Rita Clifton, Chairman, Interbrand, UK |
| 10.00 - 10.15: | Q&A |
| 10.15 - 10.45: | Refreshment break |
CONNECTING WITH THE CONSUMER IN THE 21st CENTURY
| 10.45 - 10.50: | Introduction by session chair Amy McHale, Eastman Kodak, USA |
| 10.50 - 11.15: | Attitudinal & behavioral convergence Bruce Humbert, Turner + Humbert, USA Manjima Khandelwal, ACNielsen, Research and Development, USA |
| 11.15 - 11.40: | Lasting Liaisons: Does culture influence consumer commitment? Santosh Desai, McCann Erickson, India Sangeeta Gupta, AC Nielsen ORG-MARG, India |
| 11.40 - 12.05: | Branding Passport - Bridging consumer insights around the world Lorna Walters, Research International, USA |
| 12.05 - 12.25: | Discussion |
| 12.25 - 14.00 | Lunch |
DOES ANYBODY REALLY WATCH TELEVISION ANYMORE?
| 14.00 - 14.05: | Introduction by session chair Andrew Green, ZenithOptimedia, UK |
| 14.05 - 14.30: | From new awareness to digital relationships Marco Bevolo, Philips Design, Netherlands |
| 14.30 - 14.55: | Television enters the digital era The era of the franchise programmme David Poltrack, CBS, USA |
| 14.55 - 15.20: | Customer-controlled Media and Commercial Communications: Threat or Opportunity? Giovanni Fabris, McDonald's International, France |
| 15.20 - 15.50: | Discussion |
| 15.50 - 16.10: | Refreshment break |
EMOTIONAL BRAND BUILDING
| 16.10 - 16.15: | Introduction by session chair Esteban Socorro, Coca Cola, Argentina |
| 16.15 - 16.35: | Marketing beyond the monkey Christophe Fauconnier, Synovate Censydiam, Belgium Charles Skinner, Synovate Censydiam, Spain |
| 16.35 - 16-55: | Powerful brands: Learning from the Greeks Andrea Wilson, TNS UK Roz Calder, Needscope International, New Zealand |
| 16.55 - 17.25: | Discussion |
CLOSING OF THE DAY
| 17.25 - 17.30: | Closing word Randy Emond, TNS, USA |
THEATRE PROGRAMME
| 18.30 - 19.30: | Chicago City Limits at the Improv 318 West 53rd Street at the 8th Avenue, New York |
Friday 10 February
- Conference day two
- Farewell drinks
HOW MANY MORE WAYS ARE THERE TO UNDERSTAND OUR CONSUMERS?
| 09.00 - 09.05: | Introduction by session chair Greg Coops, Asian Strategies, Singapore |
| 09.05 - 09.30: | Listening to the Blogosphere How blogging can impact your brand Ted Morris, Brandimensions, Canada |
| 09.30 - 09.55: | Developing Meaningful Experiences How brands blossom in an increasingly complex world of choice Lisa Leckie, Cheskin, USA |
| 09.55 - 10.20: | Catching Ladders, Avoiding Snakes Getting beyond a rationalised purchase process to understand how brand choices are really made Stephen Phillips, Spring Research Ltd., UK |
| 10.20 - 10.40: | Discussion |
| 10.40 - 11.00: | Refreshment break |
BRAND EQUITY IN THE BUSINESS PROCESS
| 11.00 – 11.05: | Introduction by session chair Randy Emond, TNS, USA |
| 11.05 – 12.15: | Measuring and Improving Brand Equity Roland T. Rust, University of Maryland in College Park, USA |
| 12.05 – 12.20: | Q&A |
| 12.20 - 13.30: | Lunch |
KEYNOTE
| 13.30 - 13.35: | Introduction to the keynote Randy Edmond, TNS, USA |
| 13.35 - 14.15: | Keynote presentation Stanunathan (Stan) Srinivasan, Vice President, Knowledge and Insights, Coca Cola, USA |
| 14.15 - 14.30: | Q&A |
| 14.30 - 15.00: | Break |
CLIENT DEBATE: BRAND EQUITY IN THE BUSINESS PROCESS
| 15.00 – 15.05: | Introduction by session chair Randy Emond, TNS, USA |
| 15.05 – 15.25: | The case for holistic touch-point management An Evidence, value based approach to informing brand communication planning Simon Cole, Director, Incepta Marketing Intelligence, UK |
| 15.25 – 15.35: | Q&A and Introduction of Clients Debate |
| 15.35 – 16.30: | Client debate Elizabeth C. Noonan, Director, & Vice President, Brand Management & Marketing Services, Eastman Kodak Company, USA Kyle Garner, Associate Director, CMK Household Care, USA Mark Whiting, Director of Marketing Intelligence, Moët Hennessy, France Peter Boland, Senior Director Global Consumer Marketing, Microsoft, USA Jeff Drake, Director of Marketing Research, Kimberly Clark, USA |
CLOSING OF THE CONFERENCE
| 16.30 - 16.40: | Closing word Randy Emond, Programme Committee Chairman and President Advertising and Brand Performance, TNS, USA Véronique Jeannin, Director General, ESOMAR |
FAREWELL DRINKS
| 16.40 - 17.15: | Drinks |