Programme
Monday 6 February
- Workshop 9.00 to 17.00: Qualitative Research: Meeting the Challenges of Changing Demands
- Conference registration
- Welcome reception 18.30 - 20.00: Fountain Terrace, 16th floor (New York Marriott East Side Hotel)
Tuesday 7 February
- Conference day one
- Exhibition
- Networking drinks
WELCOME AND OPENING OF THE CONFERENCE
| 9.00 - 9.15: | Welcome Véronique Jeannin, ESOMAR Director GeneralIntroduction to the programme Debraj Dasgupta, Programme Committee Chairman and Sr. Insights Manager CVM, Novartis Pharma, Switzerland |
INVITED SPEAKER
| 9.15 - 9.20: | Introduction to Invited Speaker Debraj Dasgupta, Novartis Pharma, Switzerland |
| 9.20 - 9.55: | Presentation Mark Bard, President and Co-founder, Manhattan Research, USA |
| 09.55 - 10.05: | Q&A |
| 10.05 - 10.30: | Refreshment break |
TRANSFORMING RESEARCH
| 10.30 - 10.35: | Introduction by session chair Debraj Dasgupta, Novartis Pharma, Switzerland |
| 10.35 - 10.55: | Effective and confident communication in crisis situations. Messaging simulation Howard Moskowitz, Moskowitz Jacobs, USA Samuel Rabino, Northeastern University, USA |
| 10.55 - 11.15: | Q&A |
| 11.15 - 11.35: | Transforming research execution: Application of a global execution model Amit Sadana, PharmARC Analytic Solutions, India Raj Dave, PharmARC Analytic Solutions, USA |
| 11.35 - 11.55: | Taking the cost out of R&D and researching again (Robert) Bob Leitman, Healthcare Group - Greenfield Online, USA |
| 11.55 - 12.10: | Discussion |
INVITED SPEAKER
| 12.10 - 12.15: | Introduction to Invited Speaker Debraj Dasgupta, Novartis Pharma, Switzerland |
| 12.15 - 12.45: | Presentation Craig Bettles, Researcher / Futurist, Institute for Alternative Futures, USA |
| 12.45 -12.55: | Q&A |
| 12.55 -14.15: | Lunch |
INTERVIEW
| 14.15 - 14.20: | Introduction by session chair Laura Felis Quinn, Synovate Healthcare, USA |
| 14.20 - 15.15: | Bob Lederer interviews Peter Rost, Pfizer, USA An in-depth interview with one of the pharmaceutical industry's top marketers and outspoken critics. Peter Rost, Pfizer, USA Bob Lederer, RFL Communications, USA |
| 15.15 - 15.45: | Refreshment break |
GIVE THE WORLD A VOICE!
| 15.45 - 15.50: | Introduction by session chair Mathias Fargel, PSYMA Group, Germany |
| 15.50 - 16.10: | Piloting the Storm. Pharmaceutical industry and public opinion in emerging markets Adriana Cordeiro, Market Analysis Brasil, Brazil |
| 16.10 - 16.30: | Changes in patients behavior in seeking medical help Hongfei Zhang, DATA MARKETING RESEARCH, China |
| 16.30 - 16.45: | Discussion |
MASTERCLASS - ESOMAR DEVELOPING TALENT INITIATIVE
| 16.45 - 18.35: | Towards identifying the knowledge and skills needed to develop the marketing intelligence industry DVL Smith, Incepta Marketing Intelligence, UK Focusing on the techniques to power up critical thinking skills alongside a more sophisticated and holistic understanding of consumers, the masterclass aims to fuel the debate about the best way to develop the consultative skill set needed by professionals. |
CLOSING OF THE DAY
| 18.35 - 18.40: | Closing word Debraj Dasgupta, Novartis Pharma, Switzerland |
NETWORKING DRINKS
| 18.40 - 19.30: | Networking drinks |
Wednesday 8 February
- Conference day two
- Exhibition
- Farewell drinks
EFFECTS OF TECHNOLOGY
| 09.00 - 09.05: | Introduction by session chair Debraj Dasgupta, -Novartis Pharma, Switzerland |
| 09.05 - 09.25: | The patient has left the building - what next? The success of a web-based patient follow up system Adriaan Ackers, ADV Market Research, Netherlands Antoine Driessen, Cardio-Thoracal Surgery - St Antonius Hospital, Netherlands |
| 09.25 - 09.45: | Hand held devices: How to make physicians participate in hospital market research and love it Carlos Eduardo Reis, Medcenter Solutions, Brazil Daniela Dening, Medcenter Solutions, Argentina |
| 09.45 - 10.05: | Calculating the eROI for pharmaceutical websites Niels Schillewaert, InSites Consulting, Belgium Fonny Schenck, Janssen – Cilag – Johnson & Johnson, Belgium |
| 10.05 - 10.25: | Ambient Experience for healthcare: From concept to new reality Award winning design concept presented by Jos Stuyfzand, Philips, Netherlands |
| 10.25 - 10.40: | Discussion |
| 10.40 - 11.10 | Refreshment break |
INNOVATIVE WAYS TO REACH THE HEALTH CONSUMER
| 11.10 - 11.15: | Introduction by session chair Julie Ming Zhu, Livingston Market Consultants, China |
| 11.15 - 11.35: | Regaining consumer trust. How healthcare providers can leverage the consumer's total experience Alastair Bruce, Research International, USA |
| 11.35 - 11.55: | Beyond the patient: Connecting with the health consumer Jane Shirley, Insight Research Group, UK |
| 11.55 - 12.15: | Building a healthcare buzz Lydia Worthington, Healthcare Practice - BuzzMetrics, USA |
| 12.15 - 12.30: | Discussion |
| 12.30 - 12.50: | Getting doctors to spill their guts Patricia Sabena, Nicole Sabena Feagin, Sabena Qualitative Research Services, USA |
| 12.50 - 13.00: | Discussion |
| 13.00 - 14.30: | Lunch |
UNDERSTANDING THE POWER OF PHARMACEUTICAL BRANDING
Delegates of BRANDMATTERS are invited to join this session.
| 14.30 - 14.35: | Introduction by session chair Laura Felis Quinn, Synovate Healthcare, USA |
| 14.35 - 14.55: | Semiotic codes in the pharmaceutical industry. Borrowing from FMCG and other sectors Diane Fox-Hill, PDD, UK |
| 14.55 - 15.15: | Meeting the emotional needs of healthcare consumers Alan Branthwaite, Ignition Marketing Research and Consultancy, UK |
| 15.15 - 15.35: | Recipe for successful OTC advertising? The correlation between power of branding, emotional bonding and rational message of the product Małgorzata Kwilosz, Boots Healthcare, Poland |
| 15.35 - 15.50: | Discussion |
| 15.50 - 16.15: | Refreshment break |
DISCUSSION
| 16.15 - 17.00: | Interactive session on pharmaceutical branding issues with experts. Delegates divide into groups lead by experts and report back on findings. |
Discussion leaders include:
Marco Bevolo, Philips Design, Netherlands
Douglas E. Brintnall, Brintnall & Nicolini, USA
Małgorzata Kwilosz, Boots Healthcare, Poland
Amanda Mitchell, Publicis Healthcare Communications Group, USA
CLOSING OF THE CONFERENCE
| 17.00 - 17.10: | Closing Word Debraj Dasgupta, Programme Committee Chairman and Sr. Insights Manager CVM, Novartis Pharma, Switzerland Gunilla Broadbent, ESOMAR Council |
FAREWELL DRINKS
| 17.10 - 19.00: | Farewell drinks With delegates of BRANDMATTERS Fountain Terrace, 16th floor (New York Marriott East Side Hotel) |