Programme
Monday 8 May
- 9.00 to 17.00: Workshop Semiotics
- Conference registration
- Welcome reception
Tuesday 9 May
- Conference day one
- Networking drinks
WELCOME AND OPENING OF THE CONFERENCE
| 09.00 - 09.05: | Welcome |
| 09.05 - 09.10: | Introduction to the programme Chair: Gustavo Méndez Kuhn, President Improdir Latin America & US Hispanic, USA |
KEYNOTE
| 09.10 - 09.15: | Introduction to the keynote Chair: Gustavo Méndez Kuhn, President Improdir Latin America & US Hispanic, USA |
| 09:15 - 10:00: | Cultural hubs Proximity and distance in urban life Stan Stalnaker, Marketing Director, FORTUNE Group, UK |
| 10.00 - 10.15: | Q&A |
| 10.15 - 10.45: | Refreshment break |
ARE WE MORE OR LESS DIVERSE?
| 10.45 - 10.50: | Introduction by session chair Gustavo Alvarez, Business Development Director, Latin America, Synovate USA |
| 10.50 - 11.20: | Global Diversity? What happens when Jung meets Hofstede Dipen Mehta, Independent Consultant, UAE |
| 11.20 - 11.50: | It’s no more them and us - It’s only us! Nic Hall, Research International, UK Coen Vleesenbeek, Global VP Customer Relationship Management, Western Union, USA |
| 11.50 - 12.20: | Discussion |
| 12:20 - 13:40: | Lunch |
LEARNING FROM EACH OTHER
| 13.40 - 13.45: | Miguel Angel Ferráez Ortega, Director Consumer Knowledge IPSOS-BIMSA, Mexico |
| 13.45 - 14.15: | Building an Islamic brand A 21st Century challenge Alun Williams, Islamic Bank of Britain, UK |
| 14.15 - 14.30: | Anjul Sharma, Synovate, UK Q&A |
| 14.30 - 15.00: | Getting deeper insights into multi-cultural markets A Case Study in Context-rich Qualitative Research Ron Riley, Channel M2, USA |
| 15.00 - 15.15: | Q&A |
| 15:15 - 15:45: | Refreshment break |
GLOBAL VS LOCAL
| 15.45 - 15.50: | Introduction by session chair Sangeeta Gupta, Director Client Service, ACNielsen ORG-MARG, India |
| 15.50 - 16.20: | Branding national assets amidst global diversity Differences and similarities across three Latin American marketsFabián Echegaray,Market Analysis, BrazilLeonardo Athias Market Analysis, Brazil |
| 16.20 - 17.00: | Panel Discussion Juan Manuel Maresca, JWT Latam, Argentina Francisco Monroy Bejar, Televisa, Mexico |
CLOSING OF THE DAY
| 17.00 - 17.05: | Closing word Gustavo Méndez Kuhn, President Improdir Latin America & US Hispanic, USA |
NETWORKING DRINKS
| 17.05 - 18.30: | Networking drinks |
Wednesday 10 May
- Conference day two
- Global Diversity meets Innnovate: combined session with delegates of Global Diversity and Innovate conferences
- Farewell drinks
PREDICTING THE RISE OF FUTURE REGIONAL AND ETHNIC MARKETS
| 09.00 - 09.05: | Introduction by session chair Sheny Medani, Director Market Decisions, South Africa |
| 09.05 - 09.35: | Building in the BRICs Market understanding and strategic development for international brands Geoff Wicken and Polly Carter, KMR Group, UK Roberto Lobl, IBOPE Media Information, Brazil |
| 09.35 - 10.05: | The Acculturation of Hispanic Households Cecilia M. O. Alvarez, Peter R. Dickson, College of Business Administration, Florida International University, USA |
| 10.05 - 10.35: | Discussion |
| 10.35 - 10.55: | Refreshment break |
DIVERSITY IN THE DEVELOPING WORLD
| 10.55 - 11.00: | Introduction by session chair Gustavo Alvarez, Business Development Director, Latin America, Synovate USA |
| 11.00 - 11.30: | Unravelling the diversity of the Indian market Sangeeta Gupta, Abhijeet Patwardhan, ACNielsen, India |
| 11.30 - 12.00: | Giving a voice to Africa John Fowler, Senior Vice President & Director of Knowledge & Strategic Intelligence, McCann-Erickson, EMEA, UK |
| 12.00 - 12.30: | Discussion |
| 12:30 - 13:45: | Lunch |
LEARNING FROM EACH OTHER
| 13.45 - 13.50: | Introduction by session chair Miguel Angel Ferráez Ortega, Director Consumer Knowledge IPSOS-BIMSA, Mexico |
| 13.50 - 14.20: | Gay subculture A study of consumer behaviour and its implications for marketing communications Cliff Van Wyk, BrandSmart, South Africa. |
| 14.20 - 14.35: | Q&A |
| 14.35 - 15.05: | How ethnic media is researched in the UK The difficulties and solutions in researching a complex and niche audience Denh Dip, OMD Insight, UK |
| 15.05 - 15.20: | Q&A |
| 15:20 - 15:40: | Refreshment break |
GLOBAL DIVERSITY MEETS INNOVATE
Interactive panel discussion open to both Global Diversity and Innovate delegates
| 15.40 - 15.45: | Introduction by session chair Gustavo Méndez Kuhn, Improdir Latin America & US Hispanic, USA |
| 15.45 - 16.20: | Are we deliberately turning away from global diversity and true innovation? Philip De Wulf, Emmanuel Verhagen, Synovate Censydiam, Belgium |
| 16.20 - 17.00: | Panel Discussion A discussion combining Global Diversity and Innovate conferences. Delegates have the opportunity to meet one another and discuss issues of common interest. Panel discussion led by: Gustavo Méndez Kuhn, Improdir Latin America & US Hispanic, USA Gwen Ishmael, Decision Analyst, USA |
FAREWELL DRINKS
| 17.05 - 19.00: | Farewell drinks, open to both Global Diversity and Innovate delegates |