Programme
Automotive programme (PDF version - 287 KB)| MONDAY 3 MARCH |
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| WORKSHOP | |
| 09.00 - 17.00 | Measuring emotions Quantifying a love affair Level: Intermediate |
| 14.00 - 18.00 | CONFERENCE REGISTRATION |
| 19.00 - 20.00 | WELCOME RECEPTION |
| TUESDAY 4 MARCH |
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| Conference day one Networking drinks |
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| 09.00 - 09.05 | Opening Clara Origlia, ESOMAR, Council Member |
| 09.05 - 09.15 | Introduction to the programme and keynote Stephan Thun, Programme Committee Chairman |
| 09.15 - 09.55 | KEYNOTE Disruptive innovation in the automotive industry Shai Agassi, Founder and CEO, Project Better Place, USA |
| 09.55 - 10.10 | Q&A |
| 10.10 - 10.35 | Refreshment break |
| ATTRACTING CONSUMERS | |
| 10.35 - 10.40 | Introduction by session chair Stephan Thun, Managing Director Europe, Maritz Research, Germany |
| 10.40 - 11.05 | Marketing Sustainable Cars What Might Hybrids Learn From the Myths and Storytelling Behind the Success of SUVs? Richard Brookes, University of Auckland, New Zealand Richard Starr, University of Auckland, New Zealand |
| 11.05 - 11.30 | Turning “point of sale” into an image and sales accelerator Eric Lemerle, Renault, France Renaud Degon, BD&CO Brand Consultant, France Hubert Boulos, BD&CO Brand Consultant, France |
| 11.30 - 11.55 | Sustaining Personal Mobility in the evolving Urban Living context The re-emergence of Community and sustainable societies Kevin M. Joostema, GfK Custom Research NA / GfK Automotive |
| 11.55 - 12.20 |
Grasping the Moment of Truth Ethnographic insights for automotive NPD Christoph Palmer, GIM Automotive, Germany Sigrid Shmid, GIM Vision, Germany |
| 12.20 - 12.35 |
Discussion |
| 12.35 - 14.05 | Lunch |
| 13.45 - 14.00 | COMPANY PRESENTATION FOCUSVISION Uniting the Organisation and the Customer Presented by: Dan Foreman, Managing Director, FocusVision Europe and APAC |
| RETAINING CUSTOMERS |
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| 14.05 - 14.10 | Introduction by session chair Andrew Turton, CEO, TRG-iSKY, USA |
| 14.10 - 14.35 | Delight or Defection The Pivotal Role of People at the Retailer inside the Customer Experience Jörg Höhner, Maritz Research Europe, Germany Charles Kirk, Maritz Research, UK |
| 14.35 - 15.00 | Retaining After Sales business at the Branded Automotive Dealership Jürgen Verlee, Manager After Sales Marketing, L&P, Netherlands. Dick Hage, Business Strategy director, Reason Why, Netherlands. |
| 15.00 - 15.20 | Discussion |
| 15.20 - 15.50 | Refreshment break |
| INTERACTIVE BEST PRACTICE FORUM | |
| 15.50 - 15.55 | Introduction by session chair Philip Dykewiz, Director Market Research, General Motors, Switzerland |
| 15.55 - 17.10 | Boosting the Impact of Innovation Rebecca Richmond, Corporate Executive Board, UK |
| 17.10 - 18.10 | NETWORKING DRINKS |
| WEDNESDAY 5 MARCH |
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| Conference day two Visit the Geneva International Motor Show |
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| EMERGING MARKETS | |
| 09.00 - 09.05 | Introduction by session chair Philip Dykewicz, Director Market Research, General Motors, Switzerland |
| 09.05 - 09.30 | Automotive Dealerships in China Accelerating Performance Klaus Paur, TNS, China Thorsten Amann, KPMG, Germany |
| 09.30 - 09.55 | INVITED SPEAKERS The Russian Market Forecasting the development of consumer preference across the country Alexander Bredikhin, Head of strategic marketing division, AVTOVAZ, Russia Vladislav Tsvetkov, Managing Partner, Marketing & Investment Projects, Russia |
| 09.55 - 10.20 | Russia’s New Lifestyle Elites From Show-Off to Sophistication Carsten Ascheberg, SIGMA Institute, Germany |
| 10.20 - 10.35 | Discussion |
| 10.35 - 10.55 | Refreshment break |
| THE FUTURE OF COMMUNICATING WITH CONSUMERS | |
| 10.55 - 11.00 | Introduction by session chair Karin Bruyr, Deputy General Manager Market Intelligence, Toyota Motor Europe, Belgium |
| 11.00 - 11.25 | Car Talk The role and impact of Word of Mouth in brand choice David G. Bakken, Ph.D., Harris Interactive, USA |
| 11.25 - 11.50 | Effectively Managing the Brand Experience Frédéric Casellas, TNS Automotive, France Pierre Gomy , TNS Global, France |
| 11.50 - 12.15 | Closing the offline / online gap Interacting with your customer Marc Drüner, trommsdorff + drüner, Germany Hendric Hallay, Volkswagen AG, Germany |
| 12.15 - 12.30 | Discussion |
| 12.30 - 12.35 | PROGRAMME SUMMARY Stephan Thun, Maritz Research, Germany |
| 12.35 - 12.40 | CLOSING OF THE CONFERENCE Véronique Jeannin, ESOMAR, Director General |
| 12.45 - 12.50 | BOARD COACH TO GENEVA INTERNATIONAL MOTOR SHOW (Lunch box provided) |
| Visit to the Geneva International Motorshow ahead of the official opening to the public. |
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