ASIA FAST FORWARD
Programme
| MONDAY 7 APRIL |
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| 09.00 - 17.00 | WORKSHOPS |
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Web 2.0 research & beyond |
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| 16.00 - 18.00 | CONFERENCE REGISTRATION |
| 19.00 - 20.00 | WELCOME RECEPTION (Sponsored by Survey Sampling International) |
| TUESDAY 8 APRIL |
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| Conference day one | |
| 09.00 - 09.10 | Opening Frits Spangenberg, ESOMAR President |
| 09.10 - 09.15 | Introduction to the programme and Keynote Susan Burrell, Programme Committee Chair |
| 09.15 - 10.00 | KEYNOTE Successful business in Asia Tony Fernandes, Entrepreneur and founder of the no-frills airline AirAsia, Malaysia |
| 10.00 - 10.15 | Q&A |
| 10.15 - 11.00 | Refreshment break |
| 10.40 - 10.55 | COMPANY PRESENTATION MARKET XCEL DATA MATRIX The powerful small drop in the mighty ocean! Presented by: Ashwani Arora, Sr. VP Research, Market Xcel Data Matrix |
| KALEIDOSCOPE OF ASIAN CONSUMERS (1) | |
| 11.00 - 11.05 | Introduction by session chair Susan Burrell, Director, Standard Chartered Bank, Singapore |
| 11.05 - 11.25 | Inside the affluent space A view from the top to anticipate the future mass market Mun-Hong Chin and Geoffrey Yan, American Express International, Singapore Sue Philips and Sharanya Sitarama, Synovate, Singapore |
| 11.25 - 11.45 | Measuring the business elites of India and China Powerhouse methodology meets powerhouse economies Andrew Green and Simon Staplehurst, Ipsos, UK Jenny Heak, Ipsos, Hong Kong |
| 11.45 - 12.05 | India – One in a billion! Predicting future trends by studying Prosumers Suman Srivastava, Euro RSCG, India Nikhil Rawal, IMRB International, India |
| 12.05 -12.25 |
From bullock carts to techno-toys The telecom explosion at the base of the pyramid Ruchika Gupta, Nokia, India Anjali Puri, The Nielsen Company, Asia Pacific |
| 12.25 - 12.45 | Discussion |
| 12.45 - 14.30 | Lunch |
| 14.10 - 14.25 | COMPANY PRESENTATION SURVEY SAMPLING INTERNATIONAL New Dimensions in Panel Quality Presented by: Jackie Lorch, Vice President, Global Knowledge Management-Survey Sampling International |
| THE BIG DEBATE | |
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14.30 - 15.30 |
India, China, Australia, Japan Who is leading research growth and how? Moderator: John Marinopoulos, DVL Smith Group, Australia and ESOMAR Council Member Panel: Tom Kojima, InterfaceASIA, Japan Marcus Pritchard, Stancombe Research & Planning, Australia Pravin Shekar, Dexterity KPO Services Business Analysts, India Matthew Wang, MAP Research & Consultancy, China |
| 15.30 - 16.15 | Refreshment break |
| 15.55 - 16.10 | COMPANY PRESENTATION CONFIRMIT The Future of Market Research is On-Demand Presented by: Wale Omiyale, Business Development Director - Market Research, Confirmit Kjell Øksendal, Vice President of Marketing, Confirmit |
| THE RISE OF ONLINE AND WEB 2.0 RESEARCH | |
| 16.15 - 16.20 | Introduction by session chair Aseem Puri, Regional Brand Manager, Unilever Asia, India |
| 16.20 - 16.45 | The quest for on-line quality research Australian “best practice” Travyn Rhall, Millward Brown, Australia Brian Fine, The Online Research Unit, Australia |
| 16.45 - 17.10 | Using global online panels A comparative study on the Beijing 2008 Olympics Charles Pearson, Emma Smith, Rich Ridlen, Heaven Zhang and Andrew Cooper, Research Now, UK |
| 17.10 - 17.35 | Homogeneity or heterogeneity? Social networks and Asia Pacific Ray Poynter, The Future Place, UK John Shanahan, Colmar Brunton, Australia Jason Ho, Colmar Brunton, Singapore |
| 17.35 - 18.00 | Discussion |
| 20.00 - 23.00 | Networking Dinner (Sponsored by TNS) |
| WEDNESDAY 9 APRIL |
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| Conference day two | |
| KALEIDOSCOPE OF ASIAN CONSUMERS (2) | |
| 09.00 - 09.05 | Introduction by session chair Rebecca Wong, Director, Business Research and Strategic Planning, Dow Chemical Pacific, Hong Kong |
| 09.05 - 09.25 | “A tale of two cities" Working and Living in Mumbai & Shanghai Sandeep Budhiraja, Millward Brown, China Kalyan Karmakar, The Nielsen Company, India |
| 09.25 - 09.45 | Three generations, one big market A new segmentation of India Dheeraj Sinha, Bates David Enterprise, India |
| 09.45 - 10.05 | Real environments Video ethnography for true understanding Kunal Sinha, Ogilvy and Mather, China Prashant Ramachandran, Ogilvy and Mather, Singapore |
| 10.05 - 10.25 | A global method, a local approach How the Japanese group can gain focus Drago Djourov, Flamingo Tokyo, Japan |
| 10.25 - 10.45 | Discussion |
| 10.45 - 11.15 | Refreshment break |
| TOMORROW’S CONSUMERS | |
| 11.15 - 11.20 | Introduction by session chair Rebecca Wong, Director, Business Research and Strategic Planning, Dow Chemical Pacific, Hong Kong |
| 11.20 - 11.45 | Circuits of cool How technology is changing young attitudes and behaviours Ian Stewart, MTV Asia, Singapore Graham Saxton, OTX Research, USA |
| 11.45 - 12.10 | Image subjectivities Technology and images enabling a new form of self expression Jerry Clode and Jim Poppelwell Anovax Market and Research Consultants, China |
| 12.10 - 12.25 | Discussion |
| 12.25 - 13.50 | Lunch |
| BRAND EXPERIENCES – FROM PERCEPTIONS TO CONNECTIONS | |
| 13.50 - 13.55 | Introduction by session chair Vibhas Ratanjee, Principal Consultant of Gallup South East Asia & Hong Kong, Singapore |
| 13.55 - 14.20 | Me _dia or You_dia? New media trends across UK, Singapore and Thailand John Coll, Synovate Censydiam, UK Radhecka Roy, Synovate, Singapore Duncan Dodds, Synovate, Thailand |
| 14.20 - 14.45 | Dreaming of red mansions Brand experience, emerging stories and the digital world Lee Ryan, TNS, Singapore Lisa Li, TNS, China |
| 14.45 - 15.10 | Of heads and hearts and cultures apart! How a billion minds consume communication Sangeeta Gupta, PepsiCo, India Ranjan Samanta, TVS Motor Company, India |
| 15.10 - 15.25 | Discussion |
| 15.25 - 15.55 | Refreshment break |
| 15.55 - 16.45 | Panel Discussion ASIA FAST FORWARD: SO WHAT NEEDS TO HAPPEN? Moderator: John Sergeant, Head of Public Affairs, Ipsos, Australia Panel: Nicholas Kwan, Regional Head of Economic Research, Standard Chartered Bank Michihiro Ota, President's Office Director, INTAGE David Lowden, Chief Executive, TNS Travyn Rhall, CEO, Millward Brown Africa Asia Pacific |
| 16.45 - 16.55 | Programme summary Susan Burrell, Programme Committee Chair |
| 16.55 - 17.00 | Closing John Marinopoulos, ESOMAR Council Member |
KEEP ME INFORMED |