WORLDWIDE MULTI MEDIA MEASUREMENT
Programme
WM3 programme (PDF version - 263 KB)| SUNDAY 1 JUNE |
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| 09:00 - 17.00 | WORKSHOPS |
| Advances in Market Segmentation Making better decisions Trend Research Mapping, understanding and using new and emerging trends in an effective manner |
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| CONFERENCE REGISTRATION | |
| WELCOME RECEPTION | |
| MONDAY 2 JUNE |
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| Conference day one Exhibition Networking drinks |
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| KEYNOTE The advertisers view How to overcome the barriers for the future of communication Bernhard Glock, VP Global Media & Communications, P&G and President of The WFA |
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| NEW MEDIA, NEW RULES? | |
| The mobile brand experience Measuring advertising effectiveness on the mobile web George Pappachen, Safecount, USA Kara Manatt, Dynamic Logic, a Millward Brown company, USA |
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| Streaming TV: making the connection Extending measurement to evaluate overall programme performance Bas de Vos and Mariana Irazoqui, SKO Stichting KijkOnderzoek, Netherlands Enrico Verhulst, Nedstat, Netherlands Gerwin Bok, Intomart GfK, Netherlands |
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| MEASUREMENT MATTERS | |
| Bringing magazine measurement into the 21st Century Providing event based data whilst maintaining the recency measure Daniëlle Siegers, CIM, Belgium Patrick Hermie, MEDIAH, Belgium Peter Masson, Bucknull & Masson, UK |
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| PPM and RFID Combining technologies for print and cross media measurement Pasquale (Pat) Pellegrini and Adam Gluck, Arbitron, USA |
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| Audience value across media Beyond a measure of exposure James Holden, BBC, UK Nick North, GfK, UK |
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| In-store advertising Initial observations about the implications for media planning Paul Baynton, IMS , USA Mike Hess, OMD Worldwide, USA |
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| Game, set, match! Brand eye tracking on TV sport programmes Isabelle Le Roy, Havas Media France Julien Vivier, Havas Sports, France |
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| Where do you really watch when you are seeing? A case in product placement using eye tracking Mike Hess, OMD Worldwide, USA Karina Besprosvan, Omnicom Media Group, Chile |
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| GGOODAM - An ESOMAR worldwide initiative Developing guidelines for out-of-home media audience measurement Neil Eddleston, Managing Director, JCDecaux Worldlink, UK Member of GGOODAM Steering Board and Chairman of Technical Committee Tony Jarvis, EVP - Global Research, Clear Channel Outdoor, USA Member of GGOODAM Steering Board & Technical Committee |
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| TUESDAY 3 JUNE |
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| Conference day two Exhibition Networking evening |
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| KEYNOTE May I have your attention? From web to widgets Tariq Krim, CEO, Netvibes, France |
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| TUNING TOUCHPOINTS | |
| A great partnership The right brand and the right medium Robert Passikoff, Brand Keys, USA Noel Gladstone, MTV Networks Latin America, USA |
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| A day in the life… Leveraging media-advertisement experiential congruence Edward Malthouse and Bobby Calder, Northwestern University, USA Britta C. Ware, Meredith Corporation, USA Judy Bahary, Starcom Worldwide, USA |
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| Measuring the immeasurable New ways of capturing the hidden power of advertising John Faasse and Nicole Scheibenreif, Kobalt, Netherlands Andy Santegoeds, RTL Nederland, Netherlands |
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| Media engagement Developing consistent measures across multiple media channels Max Kilger, Simmons Symmetrical, USA |
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| Should we forget advertising awareness? Measuring emotions and implicit attitudes Valérie Morrisson and Pierre Gomy, TNS Sofres, France |
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| PANEL DISCUSSION Global research technologies to measure media today…and tomorrow The panel: Arbitron:Owen Charlebois, President, Technology, Research and Development GfK: Michael Darkow, Managing Director Médiamétrie: Benoît Cassaigne, Senior VP Audience Measurement Nielsen: Paul Donato, Chief Research Officer TNS: Richard Marks, Global Director of Research |
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| WEDNESDAY 4 JUNE |
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| Conference day three Exhibition Farewell drinks |
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| Response to the WFA Blueprint challenge Giovanni Fabris, Fabris Media Services, France Rob Dreblow, WFA, Belgium |
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| PROJECT APOLLO: END OF AN ERA OR A SPRINGBOARD FOR FUTURE SINGLE SOURCE INNOVATIONS? | |
| - Does the cancellation of Project Apollo put an end to single source innovations in ROI analytics and metrics? - Can the value of increased marketing effectiveness ever justify the research cost? In this session we examine the epic progress that was made, examine the reasons why the project was cancelled and looking forward, determine the next steps for single source innovations in media measurement. Discussion session includes ROI analytics and metrics using project apollo data on:
Rachel Kennedy, Erica Riebe and Carl Driesener, Ehrenberg-Bass Institute, Australia Leslie Wood, Media Trust and Leslie Wood Research, USA Jim Spaeth, Sequent Partners and Media Trust, USA Joan FitzGerald, Arbitron, USA Giovanni Fabris, Fabris Media Services, France |
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| 360° APPROACH | |
| Qualitative insights to solve a luxury problem Marketing to affluent consumers in the digital age Beth Uyenco, Microsoft Corporation, USA Olivier Goulet, KR Media, France Alex Charlton, Essential Research, UK |
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| Real insights Navigating the media world with consumer centric research Dirk Engel, Universal McCann Germany |
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| Building cross-media norms Optimising communication channels against marketing objectives William Havlena and Alex Kalluf, Dynamic Logic, USA Robert Cardarelli, Millward Brown, USA |
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| The glue How real-life research fills the gaps Fiona Blades, MESH Planning, UK Verity Johnston, Iris, UK |
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| Using multi media measurement The role of media selection strategies Shubu Mitra, The Coca-Cola Company, USA |
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| PANEL DISCUSSION Getting the media mix right What are the strengths and limitations of the various research methods, where and when can they be viably integrated, what are the problems and solutions for implementing them? The Panel: Justin Gibbons, Work Research, UK Vanella Jackson, Hall & Partners Europe, UK Shubu Mitra, The Coca-Cola Company, USA Lynne Robinson, Institute of Practitioners in Advertising, UK Jim Spaeth, Sequent Partners, USA |
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KEEP ME INFORMED |