The pressure is on
Programme
Innovate programme (PDF version - 280 KB)| MONDAY 16 JUNE | |
| WORKSHOPS | |
| 09.00 - 17.00 | Capturing Emotions New skills for qualitative research |
| 08.30 - 17.00 | Insight Generation Understanding insight driven innovation |
| 16.00 - 18.00 | CONFERENCE REGISTRATION |
| 19.00 - 20.00 | WELCOME RECEPTION |
| TUESDAY 17 JUNE | |
| 09.00 - 18.00 | Conference day one |
| 09.00 - 09.05 | Opening Ann Margreth Hellberg, ESOMAR Council Gunilla Broadbent, ESOMAR Council |
| 09.05 - 09.20 | Introduction to the programme and keynote Ari Popper, Programme Committee Chair |
| 09.20 - 10.05 | OPENING KEYNOTE Deliberate Innovation How to fuel-inject your innovation process with a rigorous creative process Gregg Fraley, Innovation consultant and author |
| 10.05 - 10.20 | Q&A |
| 10.20 - 11.05 | Refreshment break |
| 10.45 - 11.00 | COMPANY PRESENTATION SSI Psychographic sampling Presented by: Pete Cape, European Knowledge Director, SSI, UK |
| MAKING INNOVATION HAPPEN | |
| 11.05 - 11.15 | Introduction by session chair Stefan Jenzowsky, Managing Director, moreTV, Germany |
| 11.15 - 11.45 | Setting the innovation agenda Fiona McAnena, Vice President Innovation PepsiCo, UK |
| 11.45 - 12.15 | Serious play Innovation in the digital space J. Alison Bryant, Senior Researcher Director, Nickelodeon/MTV Kids & Family Group, USA |
| 12.15 - 12.40 | Discussion |
| 12.40 - 14.00 | Lunch |
| INNOVATION OF TOMORROW | |
| 14.00 - 14.05 | Introduction by session chair Stefan Jenzowsky, Managing Director, moreTV, Germany |
| 14.05 - 14.30 | Innovation and the emotion commotion August de los Reyes, Experience Architect, Microsoft Surface, USA |
| 14.30 - 14.55 | The world is changing How about us? Wichert van Engelen, Former Director of Innovation at ING Bank, Netherlands |
| 14.55 - 15.20 | Generating and testing the ideas that will smell just right! Jaroslav Cír, Global Consumer and Market Insight Director, Rexona Unilever, UK Evert Bos, Managing Director, BrainJuicer, Netherlands |
| 15.20 - 15.45 | Discussion |
| 15.45 - 16.15 | Refreshment break |
| THE INNOVATION BRIDGE I | |
| 15.45 - 16.15 | Introduction by session chair Luis Arnal, CEO, Insitum, Mexico |
| 16.20 - 16.45 | Healthcare innovation A people-focused design approach Lekshmy Parameswaran, Innovation Director, Global Healthcare Team Jeroen Raijmakers, Global Design Director, Philips Design, Netherlands |
| 16.45 - 17.10 | Building the bridge The new dialogue between clients and agencies Tiziana Traldi, Senior Reseacher and Anthropologist, Future Concept Lab, Italy |
| 17.10 - 17.30 | Discussion |
| 17.30 - 18.30 | NETWORKING DRINKS |
| WEDNESDAY 18 JUNE | |
| 09.00 - 17.40 | Conference day two |
| THE INNOVATION BRIDGE II | |
| 09.00 - 09.05 | Introduction by session chair Luis Arnal, CEO, Insitum, Mexico |
| 09.05 - 09.30 | Building innovation Must all researchers be 'vandals'? Lucy Blakemore, Gravity Planning & Research, UK |
| 09.30 - 09.40 | Q&A |
| 09.40 - 10.10 | Refreshment break |
| INNOVATION AND CO-CREATION | |
| 10.10 - 10.15 | Introduction by session chair Simon Pulman-Jones, European Director Ethnography, Gfk, NOP, UK |
| 10.15 - 10.40 | The "co-creation revolution" Ana CM Medeiros, Unilever, UK Andrew Needham, Face/Headbox, UK |
| 10.40 - 11.05 | The qualitative fingerprint! Consumer-focused innovations through online-co-creation Andera Gadeib, Dialego AG, Germany |
|
11.05 - 11.30 |
The network of favours Creating innovative consumer touch-points Márta Hoffmann, Research International Hoffmann, Hungary Genoveva Florovits, Ferrero, Hungary István Kozári, FastBridge, Hungary |
| 11.30 - 12.00 | THE CO-CREATION PANEL DISCUSSION |
| 12.00 - 13.30 | Lunch |
| THE INNOVATION LAB I | |
| 13.30 - 13.35 | Introduction by session chair Peter Hartzbech, CEO & Co founder, iMotions, Denmark |
| 13.35 - 13.55 | Beyond benchmarking Concept performance across countries Annelies Verhaeghe, Kristof De Wulf, Niels Schillewaert & Filip De Boeck, InSites Consulting, Belgium |
| 13.55 - 14.15 | Somatic markers Turning neuroscience into practical competitive advantage Neil Coburn & Leanne Tomasevic, Truth Marketing Strategies, UK |
| 14.15 - 14.35 | Text analytics in market research Gaining an innovative advantage Tom H. C. Anderson, Anderson Analytics, USA/Sweden |
| 14.35 - 15.00 | Discussion |
| 15.00 - 15.30 | Refreshment break |
| THE INNOVATION LAB II | |
| 15.30 - 15.35 | Introduction by session chair Peter Hartzbech, CEO & Co founder, iMotions, Denmark |
| 15.35 - 15.55 | The virtual sofa Wait marketing in second Life Diana Derval, DervalResearch, Netherlands Mario Menti, GMI (Global Market Insite), UK |
| 15.55 - 16.15 | Online ideation: Faster, Better and Cheaper? Luc Rens, Research International, Singapore Douwe Rademakers, Research International, France |
| 16.15 - 16.30 | Discussion |
| 15.30 - 15.35 | Introduction to closing speakers Peter Hartzbech, CEO & Co founder, iMotions, Denmark |
| 16.35 - 17.05 | CLOSING SPEAKERS How original Who will have success in the future? Liselotte Lyngso and Anne Skare Nielsen Innovation experts and futurists Future Navigator, Denmark |
| 17.05 - 17.15 | Q&A |
| 17.15 - 17.25 | PROGRAMME SUMMARY Ari Popper, Programme Committee Chair |
| 17.25 - 17.30 | CLOSING OF THE CONFERENCE Gunilla Broadbent, ESOMAR Council Ann Margreth Hellberg, ESOMAR Council |
| 17.30 - 18.00 | FAREWELL DRINKS |