FRONTIERS
PROGRAMME |
Programme overview
NOTE: Simultaneous translation available in English, French, German and Spanish in all plenary sessions.| SUNDAY 21 SEPTEMBER |
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| 08.00 - 09.00 |
Workshop registration | ||
| 09.00 - 17.00 | Workshop - Semiotics - Day 1 | ||
| MONDAY 22 SEPTEMBER |
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| 08.00 - 09.00 |
Workshops registration | ||
| 09.00 - 17.00 | Workshops in parallel | ||
| 14.00 - 18.00 |
CONGRESS REGISTRATION | ||
| 19.00 - 21.00 | WELCOME RECEPTION | ||
| TUESDAY 23 SEPTEMBER |
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| 08.45 - 09.25 |
OPENING AND WELCOME | ||
| 09.25 - 10.10 |
KEYNOTE: Kate Adie | ||
| 10.10 - 10.50 |
Break and company presentations | ||
| 10.50 - 12.45 |
MAIN MEETING ROOM
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PARALLEL 1
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PARALLEL 2
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| Frontiers in Business: Case Studies (1) |
Frontiers in Society: People | The Discussion Hub | |
| 12.45 - 14.00 |
LUNCH | ||
| 14.00 - 14.50 |
KEYNOTE: Hernando de Soto | ||
| 14.50 - 15.30 |
Break and company presentations | ||
| 15.30 - 17.25 | |||
| Frontiers in Research: Co-creation, Story Telling and Activation |
Hot Frontiers | The Client Round Table |
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| 17.30 - 18.30 |
ESOMAR Members AGM | ||
| 18.30 - 19.30 |
NETWORKING DRINKS | ||
| WEDNESDAY 24 SEPTEMBER |
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| 09.00 - 11.00 |
MAIN MEETING ROOM
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PARALLEL 1
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PARALLEL 2
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| Frontiers in Technology |
Frontiers in Society: Social Responsibility | The Discussion Hub | |
| 11.00 - 11.40 |
Break and company presentations | ||
| 11.40 - 12.30 |
KEYNOTE: Grant McCracken | ||
| 12.30 - 14.00 |
LUNCH and company presentations | ||
| 14.00 - 16.00 | Frontiers in Business: Case Studies (2) |
Bridging Frontiers / Frontiers in Research: Modelling | The Discussion Hub / Pecha Kucha |
| 16.05 - 16.40 |
Break | ||
| 16.40 - 17.30 |
KEYNOTE: Alan C. Middleton | ||
| 20.00 - 24.00 |
DINNER PARTY | ||
| THURSDAY 25 SEPTEMBER |
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| 09.00 - 11.20 |
MAIN MEETING ROOM
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PARALLEL 1
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PARALLEL 2
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| Frontiers in Research: Unspoken |
Frontiers... and Beyond... | The Discussion Hub | |
| 11.05 - 11.35 | Break | ||
| 11.35 - 11.55 |
PRESENTATION OF ESOMAR AWARDS | ||
| 11.55 - 12.40 |
KEYNOTE: Richard Eisermann | ||
| 12.40 - 13.00 | CLOSING | ||
| 13.00 - 14.00 | FAREWELL DRINKS | ||
Full programme
| SUNDAY 21 SEPTEMBER | |||
| 08.00 - 09.00 |
Workshop registration At the Palais des Congres de Montréal |
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| 09.00 - 17.00 |
WORKSHOP | ||
| MONDAY 22 SEPTEMBER |
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| 08.00 - 09.00 |
Workshops registration At the Palais des Congres de Montréal |
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| 09.00 - 17.00 |
WORKSHOPS | ||
| 14.00 - 18.00 | CONGRESS REGISTRATION At the Customer Service Counter located in Viger Hall at the Palais des Congres de Montréal |
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| 19.00 - 21.00 | WELCOME RECEPTION At the Windsor Ballrooms (1170 Rue Peel Montréal) |
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| TUESDAY 23 SEPTEMBER |
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| 08.45 - 09.25 |
OPENING AND WELCOME In the main meeting room Opening and Welcome by: Véronique Jeannin, ESOMAR Director General Gérald Tremblay, Mayor of Montréal Cam Davis, ESOMAR Representative in Canada President's address Frits Spangenberg, ESOMAR President Introduction to the Programme and Keynote Guillermo Oliveto, Chairman of the Programme Committee |
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| 09.25 - 10.10 |
KEYNOTE Kate Adie Author and Broadcaster, BBC, UK |
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| 10.10 - 10.50 |
Break and company presentations
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| 10.50 - 12.45 |
SESSIONS IN PARALLEL | ||
MAIN MEETING ROOM
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FRONTIERS IN BUSINESS: CASE STUDIES (1) | ||
| Chaired by Dave McCaughan, McCann World Group, Asia Pacific, Japan | |||
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Let it flow! Storytelling with international millionaires How Disney bridges the multi-cultural divide The ROI of customer satisfaction research |
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| PARALLEL ONE |
FRONTIERS IN SOCIETY: PEOPLE | ||
| Chaired by Jean-Marc Léger, Léger Marketing, Canada | |||
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Anticipating Tomorrow’s Societal Change Today Is the world really flat? Megacities as the new frontiers Girls and leadership |
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| PARALLEL TWO |
THE DISCUSSION HUB | ||
| Chaired by Elisabeth Vorwerk, Beiersdorf, Germany | |||
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The paradox of success Learning to win |
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| 12.45 - 14.00 |
LUNCH | ||
| 14.00 - 14.50 |
KEYNOTE Hernando de Soto President, Institute for Liberty and Democracy, Peru |
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| 14.50 - 15.30 |
Break and company presentations
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| 15.30 - 17.25 |
SESSIONS IN PARALLEL | ||
MAIN MEETING ROOM
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FRONTIERS IN RESEARCH: CO-CREATION, STORY TELLING AND ACTIVATION | ||
| Chaired by Anne Kirah, CPH Inventures/CPH Design, Denmark | |||
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Fuelling Philips' innovation engine The power of co-creation Loser, hero or human being Assessing shifts in shopper purchase behaviour |
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| PARALLEL ONE |
HOT FRONTIERS | ||
| Chaired by Tim Bohling, IBM Americas, USA | |||
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Chinese frontiers Succeeding in a multi-cultural society against a monopolistic brand Can online panels be truly global? You can’t judge a book by its cover! |
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| PARALLEL TWO |
CLIENT ROUNDTABLE | ||
| Chaired by Dave McCaughan, McCann World Group, Japan | |||
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An opportunity to discuss the challenges of life on the client side. These include the role of research in tough times, the expectations which clients have from their agencies and the type of research which is needed to understand new market segments. This session is by invitation only. Moderators: |
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| 17.30 - 18.30 | ESOMAR Members AGM | ||
| 18.30 - 19.30 | NETWORKING DRINKS In the Exhibition Area |
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| WEDNESDAY 24 SEPTEMBER |
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| 09.00 - 11.00 |
SESSIONS IN PARALLEL | ||
MAIN MEETING ROOM
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FRONTIERS IN TECHNOLOGY | ||
| Chaired by: Tim Bohling, IBM Americas, USA | |||
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Mapping the emerging digital frontier Digital divorce or digital love affair Realism in research Social graph theories |
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| PARALLEL ONE |
FRONTIERS IN SOCIETY: SOCIAL RESPONSIBILITY | ||
| Chaired by: Guillermo Oliveto, CCR Group/IRI, Argentina | |||
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The impact of climate change on business Flood warning The green shoots of technology Global cities forum |
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| PARALLEL TWO |
THE DISCUSSION HUB | ||
| Chaired by: Anne Kirah, CPH Inventures/CPH Design, Denmark | |||
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Where has all the science gone? Crossing 18 borders at the same time PANEL DISCUSSION A look into the “extreme market” of luxury. Understanding the relationships across research, design and business needs. Moderator:Marco Bevolo, Director, Philips Design, Netherlands and Author, Wharton School Publishing, USA Panellists:
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| 11.00 - 11.40 |
Break and company presentations
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| 11.40 - 12.30 |
KEYNOTE Transformation The new consumer motive. Grant McCracken, Cultural Anthropologist, Blogger and Author, USA |
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| 12.30 - 14.00 |
LUNCH and company presentation | ||
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| 14.00 - 16.00 |
SESSIONS IN PARALLEL | ||
MAIN MEETING ROOM
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FRONTIERS IN BUSINESS: CASE STUDIES (2) | ||
| Chaired by: Elisabeth Vorwerk, Beiersdorf, Germany | |||
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Virgin USA Regional adaptation of multinationals Media reach Improving health through research with impact |
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| PARALLEL ONE |
BRIDGING FRONTIERS | ||
| Chaired by: Tim Bohling, IBM Americas, USA | |||
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Rich insights into developing markets A world of chicken flavors |
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| FRONTIERS IN RESEARCH: MODELLING | |||
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Exploring markets with agent-based computer simulations Truth beyond common beliefs |
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| PARALLEL TWO |
THE DISCUSSION HUB | ||
| Chaired by: Dave McCaughan, McCann-World Group, Asia Pacific, Japan | |||
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Innovation lab |
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| PECHA KUCHA: The human touch | |||
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The Perfect Stranger Always on You Power to the Imagination The Humanitarian Touch |
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| 16.05 - 16.40 |
Break | ||
| 16.40 - 17.30 |
KEYNOTE Brands - Next Frontiers - New Brand Ecology Alan Middleton, Assistant Professor of Marketing and Executive Director, Executive Education Centre, Schulich School of Business, York University, Canada |
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| 20.00 - 24.00 | DINNER PARTY At the Stewart Museum (20 Chemin du Tour-De-L'Isle, Montréal) Details of transportation are available at the customer service counter in Viger Hall |
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| THURSDAY 25 SEPTEMBER |
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| 09.00 - 11.20 |
SESSIONS IN PARALLEL | ||
MAIN MEETING ROOM
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FRONTIERS IN RESEARCH: UNSPOKEN | ||
| Chaired by: Anne Kirah, CPH Inventures/CPH Design, Denmark | |||
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Getting animated about emotion The Supreme Sensory Experience Digital video at the service of research Pushing the Envelope |
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| PARALLEL ONE |
FRONTIERS AND BEYOND | ||
| Chaired by: Jean Marc Léger, Léger Marketing, Canada | |||
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Reaching through the crystal ball Between a rock and a hard place Crossing the frontier Marketing research in 2038 |
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| PARALLEL TWO |
THE DISCUSSION HUB | ||
| Chaired by: Elisabeth Vorwerk, Beiersdorf, Germany | |||
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Kuschel, kuschel, kuschel WORLD CAFÉ A user -friendly method for creating meaningful and cooperative dialogue around questions that count. The World Café is designed to convene the attendees to learn together and create actionable knowledge. World Café leaders: |
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| 11.05 - 11.35 |
Break | ||
| 11.35 - 11.55 |
PRESENTATION OF ESOMAR AWARDS Chaired by: Véronique Jeannin, ESOMAR Director General CONGRESS AWARDS EXCELLENCE AWARD |
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| 11.55 - 12.40 |
KEYNOTE Are You Being Served? The Design of Transformations Richard Eisermann, Strategic Director and Co-founder, Prospect, UK |
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| 12.40 - 13.00 |
CLOSING Guillermo Oliveto, Chairman of the Programme Committee Frits Spangenberg, ESOMAR President |
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| 13.00 - 14.00 |
FAREWELL DRINKS In the Exhibition Area |
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