THE WIDER BUSINESS SPECTRUM
Programme
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| TUESDAY 21 OCTOBER |
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| WORKSHOP | |
| 09.00 - 17.00 | Advances in Market Segmentation Making better decisions |
| 09.00 - 17.00 | Improving online Panel Quality Understanding and Implementing the ESOMAR 26 Questions. |
| 16.00 – 18.00 | CONFERENCE REGISTRATION |
| 19.00 – 20.00 | WELCOME RECEPTION |
| WEDNESDAY 22 OCTOBER |
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| Conference day one Exhibition Networking drinks |
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| 09.00 - 09.05 | Opening by ESOMAR |
| 09.05 - 09.20 | Introduction to the programme and keynote Niels Schillewaert, Programme Committee Chair |
| 09.20 - 10.00 | OPENING KEYNOTE Lorenz Bogaert, CEO, Netlog, Belgium |
| 10.00 - 10.10 | Q&A |
| 10.10 - 10.55 | Refreshment break |
| 10.35 - 10.50 | COMPANY PRESENTATION: Confirmit |
| BUSINESS NEEDS | |
| 10.55 - 11.00 | Introduction by session chair Jos De Winter, Procter & Gamble, Belgium |
| 11.00 - 11.25 | Without a net Making business decisions from online panel data Reg Baker, Market Strategies International, USA |
| 11.25 - 11.50 | Digital moms A research community, NOT a panel Cheryl Wilbur, The Parenting Group, USA Leslie Rimmer, Resource Systems Group, USA |
| 11.50 - 12.15 | easyJet community Using online communities to co-create the future Sophie Dekkers, easyJet, UK Graeme Lawrence, Virtual Surveys, UK |
| 12.15 - 12.40 | Client run panels & web 2.0 Aprille Byam, Eastman Kodak, USA Jason Smith and Ellie Sykes, Vision Critical, Canada |
| 12.40 - 13.00 | Discussion |
| 13.00 - 14.30 | Lunch |
| 14.30 - 15.30 | INTERACTIVE SESSION The Voice of the Client Moderator: Jos de Winter, Consumer & Market Knowledge Manager,Procter & Gamble Europe, Belgium Panellists: Aprille Byam, Eastman Kodak, USA Anne Crassweller, NADbank, Canada Andy Crawford, Diageo (Guinness), Ireland Sophie Dekkers, easyJet, UK |
| 15.30 - 16.00 | Refreshment break |
| CROSS-FUNCTIONAL LEARNING | |
| 16.00 - 16.05 | Introduction by session chair Per Jacobsen, MI Pro, GMI, Norway |
| 16.05 - 16.30 | Turning the super tanker Catherine Garland & Mark Van Walwyk, GfK Research Panels, UK |
| 16.30 - 16.55 | Between random samples and online panels Where is the next lily pad? Anne Crassweller, NADbank, Canada Judy Rogers, Research Resolutions & Consulting, Canada |
| 16.55 - 17.20 | Panel-based mobile online research Otto Hellwig and Tom Wirth, Respondi AG, Germany |
| 17.20 - 17.30 | Discussion |
| 17.30 - 18.30 | NETWORKING DRINKS |
| THURSDAY 23 OCTOBER |
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| Conference day two Exhibition Farewell drinks |
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| 09.00 - 09.10 | Introduction to keynote Niels Schillewaert, Programme Committee Chair |
| 09.10 - 09.45 | OPENING KEYNOTE Getting To Quality and “Panel 2.0” Robin Pearl, Vice President, Market Research Worldwide, The Estée Lauder Companies, USA |
| 09.45 - 10.00 | Q&A |
| 10.00 - 10.30 | Refreshment break |
| QUALITY DELIVERY | |
| 10.30 - 10.35 | Introduction by session chair Michael Cooke, Gfk NOP, UK |
| 10.35 - 10.55 | Pavlov revisited Comparing panel conditioning and quality between panel methods Kristof De Wulf and Mike Friedman, XL Online Panels, Belgium Bert Borggreve, HJ Heinz, Netherlands |
| 10.55 - 11.15 | Collaborative panel management A case study of panelist incentivization Bob Fawson and Edward Paul Johnson, Western Wats, USA |
| 11.15 - 11.35 | Measuring the value of respondent engagement Innovative techniques to improve panel quality Jon Puleston, GMI, UK Deborah Sleep, Engage Research, UK |
| 11.35 - 11.55 | Analytic implications of panel data quality The role of panel recruitment Bob Harlow, RONIN Corporation, USA |
| 11.55 - 12.10 | Discussion |
| 12.10 - 13.30 | Lunch |
| 13.30 - 14.30 | INTERACTIVE SESSION ACTIVATING THE “26 Q” An interactive session covering the ESOMAR 26 questions to help research buyers of online samples Moderator: Adam Phillips, Chairman ESOMAR Professional Standards Committee |
| 14.30 - 15.00 | Refreshment break |
| FUTURE OF THE INDUSTRY | |
| 15.00 - 15.05 | Introduction by session chair Pete Comley, Virtual Surveys, UK |
| 15.05 - 15.25 | A deep dive into the river Denise Brien, Melanie Courtright and Marjette Stark, DMS Research, USA |
| 15.25 - 15.45 | Don’t ask. Listen. Matthew Rhodes, FreshNetworks, UK |
| 15.45 - 16.05 | Panel 3.0. Next generation proprietary panels – embedded in clients’ systems Philip De Wulf and Emmanuel Verhagen, Psilogy, Belgium Masoud Golshani-Shirazi, Vodafone, Netherlands |
| 16.05 - 16.20 | Discussion |
| 16.20 - 16.50 | PANEL DISCUSSION THE FUTURE OF THE INDUSTRY |
| 16.50 - 16.55 | PROGRAMME SUMMARY Niels Schillewaert, Programme Committee Chair |
| 16.55 - 17.00 | CLOSING OF THE CONFERENCE |
| 17.00 - 17.30 | FAREWELL DRINKS |