New cultures emerge where old cultures meet
Using community based tools to gather insights on cultural change
Müge Balta & Sven Arn, H,T,P, Concept, Germany

Measuring jokes
Supporting the launch of a humour TV channel in Hungary
György Pásztor, Research International Hoffmann, Hungary
Dániel Antal, MTV Networks, Hungary

Intimate and intimidating
Understanding trends and patterns in food and eating culture
Jens Lönneker, Sebastian Buggert & Kirsten Juchem, rheingold Institute, Germany

Me, myself and I
Studying youngsters identity by combining visual ethnography & nethnography
Annelies Verhaeghe & Joeri Van den Bergh, InSites Consulting, Belgium
Veerle Colin, MTV Networks, Belgium

Implications of web 2.0 in research
Moderator: Steve August, Revelation Global, USA

In search of platform nine and three quarters...
Is internet the magical platform to explore young minds?
Charukesi Ramadurai & Shobha Prasad, Drshti Strategic Research Services, India

Living in and adapting to a culture of exposure
Exploring how visibility affects people’s lives, thoughts and feelings
Anita Black, Jon McNeill & Mitra Martin, Hall & Partners, USA

Anticipation marketing
Understanding buzz for Generation Now
Ellen Baron, Kristin Hickey, Paul Merrell, Ruby cha cha, Australia

Bag stories
What do bags say about women?
Greet Sterenberg & Wendy Hesseling, WeJane, Netherlands
Ute Rademacher, Colibri Research, Germany

Together we build the future
Getting intimate with consumers via online communities
Tom De Ruyck & Niels Schillewaert, InSites Consulting, Belgium
Jo Caudron, One Agency, Belgium

“Hey big spender!”
Susan Stancome, Stancombe Research & Planning, Australia
Taby Taylor, Pacific Magazines, Australia

Do we need pragmatic polymaths to boost the qualitative research industry?
Vivek Banerji, McKinsey and Company, UK

Structured sense-making
Integrating qualitative and quantitative methodologies through the analysis and synthesis process
Richard Radka, Node, Spain

It’s engagement, but is it research?
Effectively engaging decision makers
Alex Johnston, Jigsaw Research, UK

The role of helpers in advertising
Bridging the way from semiotics to storytelling
Joseph Sassoon, Alphabet, Italy

Getting intimate with our world
Increasing our value by increasing our awareness quotient
Keren Solomon, Intuit, USA

Technography / ethnography in the real world
Judith Staig & Rose Tomlins, GfK NOP, UK

The culture karma chameleon
Attempting to crack some of the “cultural code” in India
Ayobamidele Gnadig, Bharti Abhijeet & Karim Mistry, H,T,P, Concept, India
Harry Key, Bollywood, India

The future is hybrid
Exploring how qualitative techniques can work in the online world
Chris Forrest, The Nursery Research and Planning