Wednesday 25 October
- Workshops, 9.00 - 17.00:
- Ethnography and observational research
- Semiotics
- Conference registration
- Welcome reception
Thursday 26 October
- Conference day 1
- Exhibition
- Networking drinks
- Networking dinner
ROADBLOCKS FROM THE PAST
KEYNOTE
 |
Júlio Pimentel Pinto, Professor of the History Department of USP, Brazil |
Demographic Profiles – an update
Barbara Corrales, EP, Brazil
Manuel Barberena, Pearson, Mexico
Norah Schmeichel, GfK Kleiman Sygnos, Argentina
PANEL DISCUSSION
Towards a regional approach – industry experts discuss next steps
Moderated by: Adrian Villegas Carrasco, Associate Director, Pulso Mercadologico, S.C, Mexico
The panel:
Guilherme Caldas de Castro, Marketing Intelligence Manager South America, Michelin, Brazil
Jorge Garcia-Gonzales, President, JGG Consulting, Argentina
Manuel Barberena, President, Pearson, Mexico
UNDERSTANDING TODAY’S REALITIES
“Merde a vous”
How (or how not) to address consumers across borders
Luisa-Fernanda Hinojosa Streber, Roberto Lobl, Ibope Media Information, Brazil
The Low Income Consumer
A growth opportunity
Ana Cláudia Hernandes Fioratti, Latinpanel, Brazil
All You Need is Love
Sustainable Brand Management
Ilan Lechter, Research Services International S.A. - RSI, Colombia
Georgia Phillips, Michael Cramphorn, Add+Impact International, Australia
Does fame always lead to fortune?
Using celebrities in advertising
Milton Souza, Silvia Quintanilha, Millward Brown, Brazil
When is perception reality?
A regional study into perception and reality of using mobile devices
Karla Costa, Motorola, Brazil
Philip Rhodes, fhios Limited, UK
MASTERCLASS - ESOMAR DEVELOPING TALENT INITIATIVE
Towards identifying the knowledge and skills needed to develop the marketing intelligence industry
DVL Smith, Illuminas, UK
Guillermo Oliveto, CCR Group/IRI, Argentina
Focusing on the techniques to power up critical thinking skills alongside a more sophisticated and holistic understanding of consumers, the masterclass aims to fuel the debate about the best way to develop the consultative skill set needed by professionals
Friday 27 October
- Conference day 2
- Exhibition
- Farewell drinks
FUTURE OPPORTUNITIES
Innovative Methodologies
Colours personality segmentation
Silvio Pires de Paula, Demanda, Brazil
Sergio Beniamino, ANAPP, Brazil
Nokia Colors : from traditional to online product-testing
José Sosa, Nokia Latin America, USA
Iván Casas, eCMetrics, USA
Gonzalo Peña, eCMetrics Argentina
Engagement of the Future
‘Brand Bonding’ as a new methodological framework
Robert Passikoff, Pamela (PAM) J. Batalis, Brand Keys, USA
Charlene Weisler, Rainbow Media, USA
From perception to experience
A new approach to understand purchase experiences
Esteban Socorro, Coca Cola, USA
Fernando Moiguer, Moiguer & Asociados, Argentina
Trends
How to turn Latin American trends into market opportunities
Jean-Christophe Salles, GfK Latin America, Argentina
KEYNOTE
 |
Luciana Stein, Journalist and expert in Trends Research, Brazil |
PANEL DISCUSSION
A line-up of trends experts gives their view on trends analysis
Moderated by: Luciana Stein, Journalist and expert in Trends Research, Brazil
The panel:
Brenda Fucuta, Editor Director of Capricho, Editora Abril, Brazil
Zilda Knoploch, President, Enfoque, Brazil
Raquel Siqueira, Director Qualitative Research, Ipsos, Brazil
The new researcher
Who will shape the future of market research?
Mike Gadd, The Ideas Research Group, Canada
PANEL DISCUSSION
An interactive debate on the future of the industry
Moderated by: Guillermo Oliveto, General Manager, CCR Group/IRI, Argentina
The panel:
Michael Alioto, Senior Vice President Automotive and Manufacturing Division, Market Probe, USA
Suzana Pamplona, LUX Global CMI, Unilever, Brazil
Esteban Socorro, Coca Cola, USA
KEYNOTE
Márcia Carvalho, Kraft, Brazil