Programme
Sunday 17 September
- 8.00 - 9.00: Workshop registration
- 9.00 - 17.00: Workshops
- ADVANCED QUANTITATIVE TECHNIQUES
- ADVANCES IN MARKET SEGMENTATION - Sold out
- ETHNOGRAPHY AND OBSERVATIONAL RESEARCH
- NEURO LINGUISTIC PROGRAMMING (NLP)
- QUALITATIVE RESEARCH
- THE ULTIMATE DEAL - Sold out
- 16.00 - 19.00: CONGRESS registration
- 19.00 - 21.00: Welcome reception at the Royal courts of Justice, Strand, London WC1
Monday 18 September - Morning
- 9.00 - 12.30: Conference day 1- morning
- 12.30 - 13.55: Lunch
OPENING
Opening words by Nicky Gavron, Deputy Mayor of London
KEY SPEAKER
Charles Leadbeater
Meeting room 1: FORESIGHT - Challenging visions of the Future
Chaired by: Mark Whiting, Moet Hennessy, France
Predicting the future
Principles for forecasting almost anything
Omar Mahmoud, Vinay Ahuja, P&G International Operations, Switzerland
Before the after shock
Strategies to awaken our powers of intuition
Anumita Sharma, the third eye Marketing Intelligence Research, UK
Meeting room 2: HOLISTIC APPROACHES
Chaired by: Christiane Wenhart, Publicis Sasserath Brand Consultancy, Germany
Touchpoint tracking
The journey to a viable model
Fiona Blades, Mesh Planning Tools, UK
Listen to Fiona Blades on "Using Mobiles to Improve the Accuracy of Marcomms RoI "...
Merging minds and matter
Actionable segmentation powered by data fusion
Manjima Khandelwal, Shuchi Sethi, Adam Murphy, Daniel Jenkinson, ACNielsen Customised Research (IR), USA
Meeting room 3: ASKING THE RIGHT QUESTIONS - Discussion session
Chaired by: Shashikala Raj, United Breweries, India
Defragment the consumer
Three ways to unleash the predictive power of market research
Florian Bauer, Vocatus, Germany
Meeting room 4: ONLINE FORESIGHT (1) - Discussion session
Chaired by: John Dimopoulos, Reckitt Benckiser, UK
How has the Internet changed research?
How will it change it in the future?
Ray Poynter, Virtual Surveys, UK
Company presentation
In Exhibition hall:
Presentation of FocusVision Europe
Increasing participation in Qualitative Research
Dan Foreman, Managing Director, FocusVision Europe
David Chandler, Client Services Director, FocusVision Europe
Hear how FocusVision’s suite of services can help you increase participation in your qualitative research. Drawing on examples and recent case studies from a number of Global Client Companies, FocusVision will outline the benefits of getting more people in the organisation involved in the research process (not just the findings) and how this translates into real financial savings. Not to be missed!
Monday 18 September - Afternoon
- 13.55 - 17.10: Conference day 1 - afternoon
- 17.15 - 18.15: Annual General Meeting for ESOMAR Members
- 18.15 - 19.00: Networking drinks
KEY SPEAKER
Sahar Hashemi, Coffee Republic, UK
Meeting room 1: PREDICTION AND MODELLING
Chaired by: Orlando Riebman, StatMark, Venezuela
Stock market activity
Market Research meets applied economics
Howard R. Moskowitz, Moskowitz Jacobs, USA
Listen to Howard Moskowitz on "Stock Market Prediction"...
Alex Gofman, Moskowitz Jacobs, USA
Samuel Rabino, Northeastern University, USA
Don Lowry, SEI Wealth Network, USA
Increasing marketing accuracy
Wavelet based forecasting techniques
Antonis Michis, ACNielsen, Cyprus
Patent watching
An unconventional approach to product and service predictions
Alexei Bogdanov, Solnechy Produkty, Russian Federation
Johan Langenbick, Operations Director, Creax NV, Belgium
AGM FOR ESOMAR MEMBERS
Meeting room 2: ENTREPRENEURIAL RESEARCH
Chaired by: John Kearon, BrainJuicer, UK
Starting from scratch
Building social research capacity in Afghanistan
Matthew Warshaw, ACSOR Surveys and D3 Systems, USA
Rafiq Kakar, Torpekay Habibzei, Zemarak Mohsini, ACSOR-Surveys, Afghanistan
Deep-dive research
Brand building insights from Kazakhstan
Leonid Gurevich, BISAM Central Asia, Kazakhstan
Karlygash Rakhimova, Coca-Cola CIS Services, Kazakhstan
Playing the Egg game
Increased value in the customer experience
John Jennick, Egg, UK
Gary Schwartz, FIRM, UK
Axe ‘Click’
A global communication strategy
Alistair Millar, Unilever, UK
Jem Fawcus, Andy Bloor, Firefish, UK
Meeting room 3: CLIENT ROUNDTABLE
Chaired by: John Forsyth, McKinsey, USA
Mark Whiting, Möet Hennessy, France
A roundtable discussion where client company researchers have a closed forum to talk openly and honestly with each other, exchange best practice and find ways to approach challenges that are specific to their environment. This session is by invitation only.
Meeting room 4: ONLINE FORESIGHT (2) - Discussion session
Chaired by: John Dimopoulos, Reckitt Benckiser, UK
Online customer communities
Lessons from the frontline
Moderator: Diane Hessan, Communispace Corporation, USA
Panelists: Alison Zelen Pearlman, Unilever, USA
Paul Caswell, Walt Disney World Disney Parks and Resorts, USA
Company presentation
In the Exhibition hall:
Presentation of Dexterity
How technology will transform your back office in the next years?
Palanivel Kuppusamy, CEO, Dexterity
Pravin Shekar, CMO, Dexterity
It’s a cliché to say technology drives business.
Proof enough is the way technology has helped DELL change the inventory paradigm. The last decade has seen the greatest influence of technology in the research industry. Is it just the beginning?
- To what extent technology would further influence the way you do business?
- Are you really focusing your energies on what you do best…Or is technology creating needless bottlenecks to your growth?
- What options are available to manage Technology strategically?
Drop in to find answers to these intriguing questions!
Find out ways of running business SMARTly by minimizing technological speculations and reducing your investment in non-core activities.
Tuesday 19 September - Morning
- 9.00 - 12.30: Conference day 2 - morning
- 12.30 - 14.00: Lunch
Meeting room 1: SHAPING THE FUTURE - Innovation
Chaired by: John Dimopoulos, Reckitt Benckiser, UK
Foresight and innovation
Integrating the people dimension
Katja Henke, Deutsche Telekom Laboratories, Germany
Markus Buchwald, Detecon International, Germany
Thomas Perry, Oliver Tabino, SINUS Sociovision, Germany
Listen to Thomas Perry and Oliver Tabino on "A Sensitive Approach to Screening Future Innovation"...
Aspiration and value
Measuring consumer emotions and the brand experience
Catherine Genter, Moët Hennessy, France
François Abiven, Sandrine McClure, Marie Juan-Lallier, Anne Quénelle, Reperes, France
Towards better predictive programming
Generating engagement patterns
Emmanuel Verhagen, Synovate Censydiam, Belgium
Philip De Wulf,The Mission House, France
Mihir Warty, formerly BBC, UK
Capitalizing™
Optimising strategic and tactical choices in the context of a major product launch
Philippe Jourdan, Université d’Evry, JPL Consulting and Panel On The Web, France
Valérie Jourdan, JPL Consulting, JPL Consulting and Panel On The Web, France
Damien de Ponthaud, Gillette, France
Meeting room 2: SURVIVAL OF THE FITTEST - Imagination, curiosity and creativity bite-sizes (part 1)
Chaired by: Shashikala Raj, United Breweries, India
Renewing the original bonds
Let’s put psychology back into Market Research (and marketing!)
David Bakken, Harris Interactive, USA
Cognitive Neuroscience, marketing and research
Separating fact from fiction
Graham Page, Millward Brown, UK
Jane Raymond, University of Wales-Bangor, UK
DesignEffect
Measuring the future brand effect of graphic design
Gert Kootstra, Census Design Management, Netherlands
Jos Vink, Pieter van Ginkel, Blauw Research, Netherlands
Snakes and ladders marketing
Understanding brand choice and relationships
Stephen Phillips, Spring Research, UK
Listen to Stephen Philips on "The ‘Snakes and Ladders’ Approach to Understanding Brand Choice"...
Meeting room 3: DEVELOPING TALENT
Chaired by: Mark Whiting, Moët Hennessy, France
Breaking down barriers
Reconstructing market research for the 21st Century
Peter Hutton, BrandEnergy Research, UK
How to be a future shock absorber
Integrated market intelligence in the business strategy process
DVL Smith, Illuminas, UK
John Marinopoulos, Strategic Intelligence Group, Australia
Meeting room 3: WALKING THE TALK
Truly, madly, deeply
Ethnography illuminates pharma
Graeme Chrystal, Zaicom Research Plus, UK
Neil McPhee, Nuance Research, UK
Researching consumers dynamics for innovative products
Haarlen Sindhu, IMperial College, UK (MBA Research Project sponsored by ESOMAR)
Meeting room 4: TREND RESEARCH - Masterclass
Chaired by: Christiane Wenhart, Publicis Sasserath Brand Consultancy, Germany
The aim of the masterclass is to help us understand and utilize trends, sort through the conflicting claims of different new techniques, and be proactive and creative in developing opportunities to uncover trends
Trends in research
Sharon Dimoldenberg, GfK Business & Technology, UK
Judy Langer, Qualitative Practice, GfK, USA
Researching Trends
Izzy Pugh, Marcus Alfonsetti, Added Value, UK
KEY SPEAKERS - INTERVIEWS
The future of brands and environmental sustainability
Hugh Aldersey-Williams interviews Rita Clifton, Julia Hailes and David Bickerton
Hugh Aldersey-Williams, Design journalist and science writer, UK
Julia Hailes, Leading opinion former and consultant on social, environmental and ethical issues, UK
David Bickerton, General Manager, Brand and Group Communications, BP, UK
Rita Clifton, Chairman, Interbrand, UK
Company presentations
In the Exhibition hall
Presentation by Add+Impact International
Addicted to Love
Sally Joubert, Director of Add+Impact International
add+impact®, the company putting feelings into ad research, has been helping to ‘share the love’ for some of the world’s biggest brands, for 15 years. We’d now like to share some with you. So in this session we will discuss what makes great advertising that truly allows consumers to connect with brands. We know that generating positive brand feelings is important, but how can this knowledge be used in building and sustaining a successful brand? Come along to this session and you will find out.
In the St. James Suite
Presentation by SKIM Group
How low can you go and how high can you fly?
Pricing research based on product value
Maureen Bannink
Leading brand manufacturers are facing severe competition from private labels and hard discounters that are introducing quality, but low-priced products. The only way to fight against this competition is simply to perform better, by creating more value to your products. SKIM will tell you how you can assess which product elements really create value for your product and how you can determine the optimal price of your product.
In Westminster suite:
Presentation by Market Tools
The Continued Growth and Success of Online Market Research
Jeff Greenberg, President, Worldwide Operations, Market Tools
Online Market Research continues to grow and is being used more broadly around the world alongside higher Internet penetration. With increased usage of the Internet, there has been an emergence of online communities which is accelerating the shift of power to consumers, giving them unprecedented choice, control, and influence. Join us in learning how online MR is evolving and how you can benefit from online communities by integrating the "voice of the customer" in a new way.
Tuesday 19 September - Afternoon
- 14.00 - 17.35 - Conference day 2 - afternoon
- 20. 00 - 24.00: ESOMAR Networking evening at the Hurlingham Club, London, SW6 3PR
Meeting room 1: TECHNOLOGY ADVANCES
Chaired by: Mark Whiting, Moët Hennessy, France
Right here... right now...
Location specific mobile research
Andrew Till, Flavio Souza, Japan Market Intelligence (JMI), Japan
Steve Mele, Adidas, Japan
Mind voyager
An interactive journey through the collective thoughts of a selected target group
Andera Gadeib, Dialego, Germany
GrowBrand Engagement
Teenagners and their brands in emerging markets
Leyla Namiranian, Decision Analyst, USA
Meeting room 2: SURVIVAL OF THE FITTEST - Imagination, curiosity and creativity bite-sizes (part 2)
Chaired by: John Forsyth, McKinsey, USA
Sonic Semiotics
The role of music in marketing communications
Chris Arning, Alex Gordon, Flamingo Semiotics, UK
Foresight semiotics
Emerging patterns in US Hispanic acculturation
Marina Anderson, Procter & Gamble, USA
Malcolm Evans, Space Doctors, UK
Bluetooth early adopters
Findings and understanding in Latin America
Richardson Nelson, Motorola, Brazil
Janaima Costa, Ibope Solution, Brazil
The dig
Is archaeology the new ethnography?
Simon Blyth, Unilever, Italy
Simon Roberts, Intel, Ireland
Meeting room 3: BUILDING BETTER SOCIETIES
Chaired by: John Kearon, BrainJuicer, UK
Measuring opinion in a ‘war zone’?
What Iraqi’s really think?
Johnny Heald, ORB, UK?
Munqith Daghir, IIACSS, Iraq
Save the children?
Researching the role of education?
Henrik Hall, JUV, Sweden?
Marie Florence Madom, Cible, Cameroon?
Luisa Mercedes Ravelo, Request Investigación de Mercado, Venezuela
ONLINE FORESIGHT (3) - Discussion session
Electronic word-of-mouth
Motives for reading customer opinions online
Marwan Khammash, Manchester Business School, UK
Katherine Allan, Ciao, UK
Jamie Burton, Manchester Business School, UK
Meeting room 4: DESIGNING AND RESEARCH - Masterclass
Chaired by: Orlando Riebman, StatMark, Venezuela
A practical look at how market research can help to direct the creative process involved in design and designing. By converting data into a creative language market research can help to build products, packaging, houses, roads etc that are in line with the wants and needs of the consumer.
Clara Origlia, Market Dynamics International, Italy
Nick Xiromeritis, Johnson Controls GmbH, Germany
KEY SPEAKERS - DISCUSSION
Conversation with:
Gary Carter, President of Creative Networks & Chief Creative Officer of FMX Fremantle media, UK
Marco Bevolo, Design Director for Philips Design, Netherlands
Company presentations
In the Exhibition hall:
Presentation by Research Now!
Next Generation Online Research! Learn how online fieldwork innovation is helping to meet the changing needs of researchers in Europe
Charles Pearson, Senior Vice President, Business Development, Research Now!
Many research professionals have recognised the positives of transitioning from traditional research to online methodologies. Savings in cost & shorter fieldwork times are some of the benefits for researchers when budgets are often squeezed and demands for 'actionable insights' has never been greater.
Hear how Research Now is moving into the next generation of online research by expanding its techniques to ensure that the innovation research buyers have come to expect continues to exceed expectations within this dynamic industry.
In the St. James suite:
Presentation by Verbaco
The professional solution for the coding of verbatims
Dr. Helmut Heinlein, CEO, verbaco systems
In the quantitative market research the coding of open-ended questions is usually a complex, time-consuming and expensive process. The compiling of code frames and the coding itself is often understood rather as an "unpleasant necessity" than as an interesting discipline by many service providers. verbaco systems provides with verbaco a web based software, which enables all involved persons in a study, to work on open-ended questions simultaneously. This web application runs centralised with code frames and the coding is done on runtime.
In Westminster suite:
Presentation by Insight Marketing Systems
Maximising the effectiveness of your Market Research Department with Research Reporter
Chris Forbes, VP Market Development, Insight Marketing Systems
This demonstration highlights how organisations with multiple Insights Teams can:
- Share research across the globe, while still controlling and tracking who can see the information
- Create single research repositories of thousands of documents, but still give people quick, intuitive access to the information they need
- Collate top-line insights from multiple projects then allow drill-down to detailed reports
- Track spending at a local, regional, or global level
- Monitor the current status of research projects, anywhere across the organisation
Wednesday 20 September - Morning
- 9.00 - 12.45: Conference day 3
- 12.45-13.30: Farewell drinks
Meeting room 1: MARKET TRENDS AND OPPORTUNITIES
Chaired by: John Kearon, BrainJuicer, UK
Foods, diet and wellbeing
Monitoring consumer trends for competitive advantage
Roger Smith, GfK NOP, UK
Roger Smith, GfK NOP, UK
Listen to Roger Smith on "Trends: Food, Diets and Wellbeing "...
Bill Parton, Kraft, UK
Marketing forecasting
The predictive power of semiotics
Catherine Bitoun, EDF, France
What next for consumers?
Global consumer trends to drive growth
Nadine Critchley, Nestlé, Switzerland
Listen to Nadine Critchley on "Trends: Using Global Consumer Trends to Boost Business"...
Will Galgey, Henley Centre HeadlightVision, UK
Understand Africa
A consumer perspective
Tendai Mhizha, Research International, South Africa
Meeting room 2: DELEGATES’ CHOICE
An opportunity to catch some of the best presentations from ESOMAR events in 2005, as selected by participants. This session showcases current trends in Market Research: from innovation to emotions, narrative and branding.
Chaired by: John Forsyth, McKinsey, USA
People insights at the fuzzy front of innovation
Stefanie Un, Lucile Rameckers, Philips Design, Netherlands
The basics of design for emotion
Pieter Desmet, Assistant Professor, Delft University of Technology, Netherlands
The art of research narratives
Impact through entertainment
Alec Bernstein, Laura Robin, Monika Zych, BMW Group DesignWorks, USA
Building the corporate brand
Beyond individual loyalties
Oliver Loch, UBS Switzerland, UK
Patricia Kidd, VP, Marketing Communications Research, Harris Interactive, USA
Patricia Kidd won the 2005 ESOMAR Excellence Award for Best International Research Paper - The John and Mary Goodyear Award)
Meeting room 3: COMPETITIVE INTELLIGENCE - Masterclass
Chaired by: Shashikala Raj, United Breweries, India
Many Insight Managers are being asked to obtain information on competition. This is a requirement that takes them into the strange and alien world of competitive intelligence. This raises many questions - from how can it be done to is this ethical. Our masterclass aims to help provide all answers to these and other issues
With Chris West, Competitive Intelligence Services, UK
KEY SPEAKER
Ian Pearson
Company presentations
In St. James suite:
SURVEY SAMPLING INTERNATIONAL
Trust, Focus and Service – three words that define a company
Pete Cape, Knowledge Director, Survey Sampling International
Everything we do at SSI emanates from our philosophy that quality samples are the cornerstone of reliable research results. We will examine the dimensions of quality in online access panels and show you why SSI leads the way in providing these around the globe. A must for any researcher doing, or considering, online research; join this session and discover why 43 of the world’s top 50 market research firms use Survey Sampling for their telephone and online samples.
In the Exhibition hall:
Analyse online.com
Fully automated telephone interviews with total quality control
Michael Maymann (Founder & CEO), AnalyseOnline.com
AnalyseOnline.com is a new way of processing cheap worldwide telephone interviews 24x7. AnalyseOnline.com is basically a worldwide virtual callcenter able to make 1000's of interviews in more than 50 languages - simultaneously! The balance between professional radio speakers and computers generates best quality, fastest processing and lowest costs.