Programme
Sunday 4 June
- Conference registration: 16.00 - 18.30
- Welcome reception: 18.30 - 20.00
Monday 5 June
- Conference day one: 09.00 - 17.45
- Networking drinks: 17.45 - 18.45
WELCOME AND OPENING OF THE CONFERENCE
| 09.00 - 09.15: | Welcome by ESOMAR |
| 09.15 - 09.25: | Introduction to the programme Leendert van Meerem, Programme Committee Chairman and General Manager, Intomart GfK, Netherlands |
KEYNOTE
| 09.25 – 09.30: | Introduction to the keynote Giovanni Fabris, McDonald's International, France |
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| 09.30 - 10.10: |
Challenges Before the Global Media Community
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| 10.10 - 10.15: | Q&A | ||
| 10.15 - 10.45: | Refreshment break |
CONSUMERS IN THE SPOTLIGHT
| 10.45 – 10.55: | Introduction by session chair Omar Rodriguez, The Coca-Cola Company, China |
| 10.55 - 11.25: | Media consumption and consumer purchasing Connecting the dots…Finally Don Schultz, Martin Block, Northwestern University, USA Joseph Pilotta, Big Research and The Ohio State University, USA |
| 11.25 - 11.55: | Consumer behaviour in a multi-media environment Different media for different needs James Collins, Scarborough Research, USA Kathleen Mahoney, The New York Times, USA |
| 11.55 - 12.25: | Can consumers cope? How to optimise contact frequency in a mixed media campaign Arie den Boon, Daphne Communication Management, Netherlands |
| 12.25 - 12.45: | Discussion |
| 12.45 - 14.15: | Lunch |
PANEL DISCUSSION: ARE WE ON THE RIGHT TRACK? THE ADVERTISER'S VOICE
| 14.15 - 15.00: | How do we reach consumers in the future? How can we engage and surprise them? How should we measure this? Who should manage/finance this? Discussion moderator: Marco Bevolo, Philips Design, Netherlands The panel: Giovanni Fabris, McDonald's International, France Bernhard Glock, P&G International Operations, Switzerland Stephen Harrison, Henkel, Germany Shubu Mitra, The Coca-Cola Company, USA |
| 15.00 - 15.20: | WFA Blueprint for consumer-centric holistic measurement Bernhard Glock, President of WFA |
| 15.20 - 15.30: | Q&A |
| 15.30 - 16.00: | Refreshment break |
IS THERE A HOLISTIC APPROACH ? NEWS OF LATEST INITIATIVES
| 16.00 - 16.20: | Introduction to session and first findings from the ESOMAR / WFA / EACA Global Media Research Industry Survey Sheila Byfield, MindShare Worldwide, UK |
| 16.20 - 16.50: | The IPA TouchPoints Initiative Creating the missing link Lynne Robinson, Institute of Practitioners in Advertising, UK Steve Wilcox, RSMB Research, UK Jennie Beck, Graeme Griffiths, TNS Media, UK |
| 16.50 - 17.20: | Project Apollo’s spotlight on consumers and ROI Results preview from USA pilot Don Gloeckler, The Procter & Gamble Company, USA Bernhard Glock, P&G International Operations, Switzerland Linda Dupree, Arbitron, USA Leslie Wood, Leslie Wood Research, USA |
| 17.20 - 17.45: | Discussion Conference day two: 09.00 - 17.30 Networking evening: 19.00 - 21.00 |
Tuesday 6 June
CONTENT, CONNECTIVITY AND CONTEXT
| 09.00 - 09.05: | Introduction by session chair Meaghan FitzGerald, Yahoo!, USA |
| 09.05 - 09.35: | Connecting with consumers The right place and the right time Shivkumar Moulee, Millward Brown, Thailand Neerja Wable, Millward Brown, Singapore |
| 09.35 - 10.10: | From online games to Olympic games Enabling a fan culture to activate the "Expression" Stacey Lynn Koerner, The Consumer Experience Practice, USA Alex Chisholm, Massachusetts Institute of Technology (MIT), USA |
| 10.10 - 10.30: | Discussion |
| 10.30 - 11.00: | Refreshment break |
| 11.00 - 11.15: | Engagement Because yelling louder is not always the solution Giovanni Fabris, on behalf of the ARF |
| 11.15 - 11.40: | Let's discuss! |
KEYNOTE
| 11.40 - 11.45: | Introduction to keynote Giovanni Fabris, McDonald's International, France |
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| 11.45 - 12.40: | From mass to me Brand marketing in the information age
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| 12.40 - 12.45: | Q&A | ||
| 12.45 - 14.15: | Lunch |
PANEL DISCUSSION - WHEN WILL WE STOP TALKING THE ROI TALK AND START WALKING THE WALK?
| 14.15 - 15.00: | Marketers, agencies and researchers face competing theories about how to set budgets and measure results, but the availability of accurate data about brand sales and share around the world is uneven, particularly in developing markets. At the same time, many blockages to the pursuit of ROI are organisational, so how can communication and relationships between all stakeholders be improved, so that businesses can finally walk the ROI walk? Discussion moderator: Normandy Madden, Asia Editor of Advertising Age and the Editor of AdAgeChina The Panel: Tim Broadbent, Ogilvy, China Andrew Green, ZenithOptimedia, UK Beth Uyenco, Microsoft, USA |
| 15.00 - 15.30: | Refreshment break |
MEDIA CONSUMERS IN A DIGITAL AGE - THE PUBLIC BROADCASTERS’ VIEW
| 15.30 - 15.35: | Introduction by session chair Leendert van Meerem, Intomart GfK, Netherlands |
| 15.35 - 16.05: | Changing consumer perceptions and expectations A roadmap for the contemporary media world Daniel Poesmans, Wouter Quartier, VRT, Belgium |
| 16.05 - 16.35: | Finger on the Pulse How the BBC is revolutionising audience relationships Sam Smith, BBC Television, UK Nick North, GfK NOP Media, UK |
| 16.35 - 17.05: | Improving media investment decisions Key performance indicators in the multi media environment Bernhard Engel, ZDF, Germany |
| 17.05 - 17.30: | Discussion |
NETWORKING EVENING
Wednesday 7 June
- Conference day three: 09. 00 - 17.00
- Farewell drinks: 17.00 - 17.30
NEW APPROACHES AND FRESH PERSPECTIVES
| 09.00 - 09.05: | Introduction by session chair Emmanuel Fraisse, I – JIC |
| 09.05 - 09.35: | Brain science Neuromarketing and the media maze Keren Priyadarshini, GfK Healthcare, Singapore |
| 09.35 - 10.05: | An ethnographic approach to consumer receptivity The multi media context René Kaufmann, Sigrid Schmid, GIM, Germany |
| 10.05 - 10.45: | Cows in jackets Can ambient media fight the effect of mass media fragmentation? Daniela Krautsack, Thomas Aust, Austria |
| 10.45 - 11.00: | Discussion |
| 11.00 - 11.30: | Refreshment break |
KEYNOTE
| 11.30 - 11.35: | Introduction to the keynote Sheila Byfield, MindShare Worldwide, UK |
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| 11.35 - 12.30: |
Challenges of building an effectiveness culture
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| 12.30 - 12.40: | Q&A | ||
| 12.40 - 14.00: | Lunch |
HOW FAR CAN WE GO?
| 14.00 - 14.05: | Introduction by session chair Leendert van Meerem, Intomart GfK, Netherlands |
| 14.05 - 14.25: | A powerful mix How people, TV and internet interact Pete Doe, Nielsen Media Research, USA Christian Kugel, Publicis Groupe Media, USA |
| 14.25 - 14.45: | The better alternative to Fusion A modelling procedure to simulate independent media 'currencies' Peter Masson, Paul Sumner, Bucknull & Masson, UK |
PANEL DISCUSSION
| 14.45 - 15.15: | Single source hot-house or fused media databases? Is it a controversy? Do they serve the same purpose? Is Fusion the only affordable answer for the multi media future? Discussion moderator: Leendert van Meerem, Intomart GfK, Netherlands The Panel: Pete Doe, Nielsen Media Research, USA Linda Dupree, Arbitron, USA Peter Masson, Bucknull & Masson, UK Steve Wilcox, RSMB Research, UK |
| 15.15 - 15.45: | Refreshment break |
WM3 MEETS CHINA FORUM
| 15:45 - 17:30: | Delegates of CHINA FORUM are invited to join the Keynote session, the Programme summary, the Closing of WM3as well as the Farewell drinks. |
KEYNOTE
With delegates of CHINA FORUM.
| 15.45 - 15.50: | Introduction to keynote by session chair Leendert van Meerem, Intomart GfK, Netherlands |
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| 15.50 - 16.30: | China The people, the market, the media scene
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| 16.30 - 16.40: | Q&A |
PROGRAMME SUMMARY
With delegates of CHINA FORUM.
| 16.40 - 16.50: | Programme summary Leendert van Meerem, Programme Committee Chairman and General Manager, Intomart GfK, Netherlands |
CLOSING OF THE CONFERENCE
With delegates of CHINA FORUM.
| 16.50 - 17.00: | Closing word |
FAREWELL DRINKS
| 17.00 - 17.30: | Farewell drinks, open to both WM3 and China Forum delegates. |