Programme
Wednesday 10 May
| 9.00 to 17.00: | Workshop Creativity Conference registration |
| 15.40 - 17.05: | Global Diversity meets Innovate INNOVATE delegates are invited to join the final session of the GLOBAL DIVERSITY conference, followed by the Discussion. |
| 17.05 - 19.00: | Welcome reception With delegates of GLOBAL DIVERSITY |
Thursday 11 May
- Conference day one
- Exhbition
- Networking drinks
WELCOME AND OPENING OF THE CONFERENCE
| 09.00 - 09.05: | Welcome |
| 09.05 - 09.10: | Introduction to the programme Shashank Tripathi, Programme Committee Chairman and EMEA Director, Innovations & Strategic Development, Arc Worldwide / Leo Burnett, UK |
KEYNOTE
| 09.10 - 09.15: | Introduction to the keynote Shashank Tripathi, Arc Worldwide / Leo Burnett, UK |
| 09.15 - 10.00: | Singing in the brain Michael Spencer, Director, Creative Arts Net, UK and Consultant - Awareness and Creativity, Sound Strategies, UK |
| 10.00 - 10.10: | Q&A |
| 10.10 - 10.30: | Refreshment break |
RETURN FROM 2005 – GOING DEEPER
| 10.30 - 10.35: | Introduction by session chair Ray Poynter, Virtual Surveys, UK |
| 10.35 - 11.05: | A dynamic model of disruptive innovation in the space of market recognition: A high-tech perspective Phillip A. Cartwright, Research International, UK and eLab, INSEAD, France Philippe Silberzahn, Digital Airways, France and Ecole Polytechnique, France |
| 11.05 - 11.35: | Discussion |
| 11.35 - 11.45: | Energy break |
INNOVATION WITHIN A CORPORATION - part 1
| 11.45 - 11.50: | Introduction by session chair Mette Troels Berg, Novozymes, Denmark |
| 11.50 - 12.35: | Thinking spaces: do environments influence ideas? Richard Watson, What's Next?, Australia |
| 12.35 - 12.45: | Discussion |
| 12.45 - 14.05: | Lunch |
COMPANY PRESENTATION - Presentation of Decipher
| 14.05 - 14.20: | Variables that influence drop-out rates and data quality in web-based surveys Jamin Brazil, CEO Jayme Plunkett, President As you are well aware, survey completion rates directly affect your project in terms of time, cost, and potentially, data quality. In this session we'll discuss the impact of various survey incentives, survey length, and question design (GUI) on initial click-through, completion rate, data quality, and overall project cost. |
INNOVATION WITHIN A CORPORATION 2
| 14.20 - 14.25: | Introduction by session chair Mette Troels Berg, Novozymes, Denmark |
| 14.25 - 14.55: | Innovation Drivers The Inspiration for corporate innovation Renee Hopkins Callahan, Gwen Ishmael, Leyla Namiranian, Decision Analyst, USA |
| 14.55 - 15.05: | Discussion |
| 15.05 - 15.25: | Refreshment break |
INNOVATION WITHIN A CORPORATION - part 3
| 15.25 - 15.35: | Introduction by session chair John Palliser, Added Value, USA |
| 15.30 - 15.55: | Innovation combining art, engineering and social-economy science How to foster and sustain innovation in a knowledge and solution provider corporation Iain Bitran, The International Society for Professional Innovation Management (ISPIM), UK Alex Gofman, Howard Moskowitz, Moskowitz Jacobs, USA |
| 15.55 - 16.25: | Decoding innovation: Insights from semiotics Rachel Lawes, Lawes Consulting, UK |
| 16.25 - 16.35: | Discussion |
| 16.35 - 16.45: | Energy break |
MASTERCLASS - ESOMAR DEVELOPING TALENT INITIATIVE
| 16.45 - 18.25: | Building the skills of market intelligence teams DVL Smith, Illuminas, UK Phillip A. Cartwright, Research International, UK and eLab, INSEAD, France Focusing on the techniques to power up critical thinking skills alongside a more sophisticated and holistic understanding of consumers, the masterclass aims to fuel the debate about the best way to develop the consultative skill set needed by professionals. |
CLOSING OF THE DAY
| 18.25 - 18.30: | Closing Word Shashank Tripathi, Arc Worldwide / Leo Burnett, UK |
NETWORKING DRINKS
| 18.30 - 19.00: | Networking drinks |
Friday 12 May
- Conference day two
- Exhibition
- Farewell drinks
ON THE INNOVATIVE PRODUCT ROAD MAP
| 09.00 - 09.05: | Introduction by session chair Alexander Blinov, Mars, Russia |
| 09.05 - 09.30: | Maximum difference scaling for a more refined insight in consumer preferences. An example from the automotive industry Maureen Bannink, SKIM Analytical, Netherlands Frank Berkers, SKIM Software, Netherlands |
| 09.30 - 09.55: | Breakthrough innovation A systematic efficient approach Alexei Bogdanov, Pyaterochka, Russia |
| 09.55 - 10.05: | Discussion |
| 10.05 - 10.30: | Refreshment break |
CREATING INNOVATION WITH THE CONSUMERS' WORLD
| 10.30 - 10.35: | Introduction by session chair Shashank Tripathi, Arc Worldwide / Leo Burnett, UK |
| 10.35 - 11.05: | Harnessing consumer insight to drive innovation Aunia Grogan, McKinsey & Company, UK Vivek Banerji, McKinsey & Company, USA |
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11.05 - 11.35: |
The non-existing frontier Bridging the gap between insights and foresights Luis Arnal, In/situm, Mexico Jose Tapia, In/situm, USA |
| 11.35 - 11.45: | Discussion |
IDENTIFYING INNOVATION OPPORTUNITY
| 13.05 - 13.10: | Introduction by session chair Gwen Ishmael, Decision Analyst, USA |
| 13.10 - 13.40: | Creative consumers. Adding inspiration to innovation. John Kearon, BrainJuicer, UK |
| 13.40 - 14.10: | Platform for open collaborative exploration of product innovation opportunities Jokko Korhonen, University of Art and Design of Helsinki (UIAH), Finland and Fjord, UK |
| 14.10 - 14.20: | Discussion |
| 14.20 - 14.40: | Refreshment break |
INNOVATION AND CORPORATE CULTURE
| 14.40 - 14.45: | Introduction by session chair Gwen Ishmael, Decision Analyst, USA |
| 14.45 - 15.10: | Innovation culture and strategy. Stimulating and valuing creative thinking, new product development and research techniques Kristin Luck, Independent Consultant, USA |
| 15.10 - 15.35: | Making glocal innovation work for global companies. How local corporate culture can drive innovation in an emerging market Rajiv Inamdar, Egon Zehnder Information and Research Services, India Sangeeta Gupta, ACNielsen, India |
| 15.35 - 15.45: | Discussion |
DISCUSSION ON INNOVATION IN MARKET RESEARCH
| 15.45 - 15.50: | Introduction by session chair Shashank Tripathi |
| 15.50 - 16.45: | How to tell snake oil from white elephants from real innovation in market research Ray Poynter, Virtual Surveys, UK Ray Poynter presents and leads a discussion with the delegates on innovation in market research. |
PROGRAMME SUMMARY
| 16.45 - 16.50: | Programme summary Shashank Tripathi, Programme Committee Chairman and EMEA Director, Innovations & Strategic Development, Arc Worldwide / Leo Burnett, UK |
CLOSING OF THE CONFERENCE
| 16.50 - 17.00: | Closing word |
FAREWELL DRINKS
| 17.00 - 17.30: | Farewell drinks |