QUALITATIVE 2009

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QUALITATIVE 2009
THE EVOLVING HUMAN
MARRAKECH / 15 - 17 NOVEMBER

Qualitative 2009 - ESOMAR World Research Conference

Overview

As mankind evolves, human behaviour becomes increasingly complex and layered. In this changing environment researchers continue seek new ways to examine the essence of modern man’s lives today.

Qualitative 2009 revisits the mission of the qualitative researcher to capture in-depth insight into human needs, wants and the motivations that govern this behaviour.

In Marrakech ESOMAR Qualitative 2009 will explore how to come closer to customers, successfully translating their needs into actionable insights for improved decision making.

Programme committee

Sangeeta Gupta Sangeeta Gupta
Director Consumer Insights
PepsiCo, India
Catherine Motquin Catherine Motquin
Consumer Market Insight Director
Coty Prestige, France
Andrew Needham Andrew Needham
Managing director
FACE, UK
Rajesh Parupalli Rajesh Parupalli
Head of Consumer Insights and Strategy
Kraft Foods, EUA
Marsha Williams Marsha Williams
President
Harvest Research Group, US

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