QUALITATIVE 2009
THE EVOLVING HUMAN
MARRAKECH / 15 - 17 NOVEMBER
Overview
As mankind evolves, human behaviour becomes increasingly complex and layered. In this changing environment researchers continue to seek new ways of examining the essence of modern man’s life.
Qualitative 2009 revisits the mission of the qualitative researcher to capture in-depth insight into human needs, wants and the motivations that govern this behaviour.
In Marrakech, ESOMAR Qualitative 2009 will dive into understanding these changes and exploring the impact of social interaction on the individual and on brands.
CONFERENCE REVIEW
POST RECESSION BEHAVIOUR by Frits Spangenberg
Marrakech could not have been a better choice as a venue for a Conference with the theme THE EVOLVING HUMAN, in a period where most people in the world are aware they are one way or another affected by drastic changes in their respective economies and social systems. Read more.
MULTIMEDIA: PODCAST
Podcast with Neil McPhee and Francesco D’Orazio
This podcast following on the heels of the qualitative conference held in Marrakech this November expends the evolving human theme in an intimate discussion between Neil McPhee from Nuance Research and Francesco D’Orazio from Face UK exploring the challenges that researchers and clients experience when working together.
Programme Committee
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Sangeeta Gupta (Committee Chair) Director Consumer Insights PepsiCo, India |
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Catherine Motquin Consumer Market Insight Director Coty Prestige, France |
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Andrew Needham Managing director FACE, UK |
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Rajesh Parupalli Head of Consumer Insights and Strategy Kraft Foods, EUA |
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Marsha Williams President Harvest Research Group, US |