QUALITATIVE 2009

• Overview
• Topics
• Timetable

• Workshops
• Future Talent Meets the Industry

SPONSOR / EXHIBIT

ESOMAR events provide the perfect opportunity to network, create brand awareness and exhibit and demonstrate your company's products and services.

For more information, please contact Daniel Migchels on +31-20-664.2141 or business@esomar.org

QUALITATIVE 2009
THE EVOLVING HUMAN
MARRAKECH / 15 - 17 NOVEMBER

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Overview

As mankind evolves, human behaviour becomes increasingly complex and layered. In this changing environment researchers continue seek new ways to examine the essence of modern man’s lives today.

Qualitative 2009 revisits the mission of the qualitative researcher to capture in-depth insight into human needs, wants and the motivations that govern this behaviour.

In Marrakech ESOMAR Qualitative 2009 will explore how to come closer to customers, successfully translating their needs into actionable insights for improved decision making.

Programme committee

	Sangeeta Gupta Director Consumer Insights PepsiCo, India
	Catherine Motquin Consumer Market Insight Director Coty Prestige, France
	Andrew Needham Managing director FACE, UK
	Rajesh Parupalli Head of Consumer Insights and Strategy Kraft Foods, EUA
	Marsha Williams President Harvest Research Group, US