Qualitative 2010
Foresight on moods and thoughts
Barcelona / 16 - 18 November

Overview

We live in a time when cultures and technologies are converging more rapidly than ever...when insights are experiencing a shorter shelf life and markets themselves are segmenting into even more niche targets.

To adapt to this rate of change, Insight must make way for Foresight - moving past “the current”, to infer the needs and wants of “the future”. It will be through this “foresight” that brands and services will truly gain competitive advantage.

ESOMAR Qualitative 2010 will explore how researchers and marketers can detect early signals in consumer moods to enable companies to create sustainable strategies in an ever- evolving marketplace.