Programme

Morning

• Expectations and challenges
• Presentations and Q&A*
• Working groups

Afternoon

• Preparation of presentation and conclusions
• Working groups – wrap up
• Working group presentations and conclusions
• Presentations and Q&A*

Testimonials

Some of the feedback received from past participants:

"Interesting perspective from several real life situations! Very useful."

"Great energy - after a long session still maintained my interest and group participation."

"Very good and mind-blowing."

Qualitative research

Meeting the challenges of changing demands

Workshop overview

Spend a day learning how qualitative research can make the intangible tangible. Through a practical interactive session we will help you decipher the growing complexities of the market you work in. You can expect to:

• Learn to combine new and old qualitative techniques to better answer marketing needs.
• Discover how to approach multi-cultural and multi-country qualitative research.
• Explore and understand less obvious research issues such as Sensory Product research.
• Explore ways to ensure participation from all stakeholders, producing commercially valuable insights and bringing research to life for your audience.

Level
Intermediate to Advanced

Workshop leaders 

Sven Arn
Managing Director, H,T,P, Concept, Germany 

Clara Origlia
President, Market Dynamics International, Italy

ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.