Qualitative Research in the 21st Century
Programme
| MONDAY 12 NOVEMBER |
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| 09.00-17.00 | WORKSHOPS
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| 14.00-18.00 | CONFERENCE REGISTRATION |
| 19.00-20.30 | WELCOME RECEPTION |
| TUESDAY 13 NOVEMBER | |
| 09.00-09.15 | WELCOME AND OPENING OF THE CONFERENCE |
| Opening Helen Zeitoun, ESOMAR Representative in France |
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| Introduction to the programme and keynote Buntari (Tari) Martosudirjo, Programme Committee Chair |
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| 09.15-10.00 | KEYNOTE |
| Methods or mindset? Anne Kirah Dean, 180º Academy and former Senior Design Anthropologist, Microsoft Corporation |
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| 10.00-10.10 | Q&A |
| 10.10-10.40 | Refreshment break |
| CREATIVE APPROACHES AND NEW METHODS | |
| 10.40-10.45 |
Introduction by session chair |
| 10.45-11.05 | Taxis, vans and subways Capturing insights while commuting Luis Arnal, In/situm, Mexico Roberto Holguin, Design Strategy and Research, USA |
| 11.05-11.25 | Why do some online communities work Revealing the secrets with social and cognitive psychology Jamie Hamilton and Lee Eyre, Nqual, UK Misia Tramp and Liz Hugh, Intrepid Consultants, UK Marco Vriens , Microsoft, USA |
| 11.25-11.45 | Listening instead of asking How blogs provide a new way to better understand market trends François Laurent, ADETEM, France Alain Beauvieux, AMI Software, France |
| 11.45-12.05 | The virtual home visit Identifying people insights in the virtual world Nicole Reinhold, Philips Design, Netherlands Karma Lendup, Philips Design, India |
| 12.05-12.25 | Discussion |
| 12.25-13.40 | Lunch |
| QUALITY RESEARCH - TRANSFORMATION AND REINVENTION | |
| 13.40-13.45 |
Introduction by session Chair |
| 13.45-14.05 | Serpents with tails in their mouths A reflexive look at qualitative research Anjul Sharma and Gareth Pugh, Synovate, UK |
| 14.05-14.25 | Quick & relevant Flexible research to improve decision making Dirk Engel, Universal McCann, Germany |
| 14.25-14.45 | Discussion |
| 14.45-15.15 |
THE ETHICAL RESEARCHER Panel: |
| 15.15-15.45 | Refreshment break |
| HYBRID METHODS | |
| 15.45-15.50 |
Introduction by session Chair |
| 15.50-16.15 | Semiotics of art An heretical approach Luigi Toiati, Focus, Italy |
| 16.15-16.40 | To have and have not Deprivation and the rational-emotional bridge Marsha E. Williams, Harvest Research Group, USA J. Alison Bryant, Nickelodeon, USA |
| 16.40-17.05 | Veni vidi vici Methodological synergy! Neil McPhee, Nuance Research, UK Peter Laybourne, Fathom International and Neuroco, UK |
| 17.05-17.30 | Doot doot. From BPM to SPM How inner feelings become outer signs Hans-Bert Matoul and Michael Wittenberg H,T,P, Concept, Germany |
| 17.30-17.50 | Discussion |
| 17.50-18.25 | PANEL DISCUSSION AND DELEGATE DEBATE Online is the future - you decide Led by: Dan Foreman, FocusVision Europe, UK Panel: Chris Harris, Vertu, UK Arno Hummerston, TNS Global Interactive, UK B V Pradeep, Unilever Home & Personal Care, UK Pravin Shekar, Dexterity KPO Services, India Ralf Wildung, Mazda Motor Europe, Germany |
| 18.25-18.30 |
Reflections |
| 18.30-19.30 | NETWORKING DRINKS |
| WEDNESDAY 14 NOVEMBER | |
| INSPIRATION FROM THE EAST | |
| 09.00-09.05 |
Introduction by session Chair Buntari (Tari) Martosudirjo, Swan Business Corporation, Japan |
| 09.05-09.25 | Getting closer My Chinese consumer map Julie Zhu, Livingston Market Consultants, China |
| 09.25-09.45 | Manga makes a difference Understanding what underlies consumer trends David McCaughan and Mai Ohno, McCann Erickson, Japan |
| 09.45-10.05 | Arabian nights and the digital Sheherazade The power of virtual media in the Arab world Tammy Jalboukh, TNS Middle East & Africa, UAE |
| 10.05-10.25 | Discussion |
| 10.25-11.10 | Refreshment break |
| 10.25-10.40 |
Company Presentation |
| CO-CREATION AND CLIENT PARTICIPATION | |
| 11.10-11.15 |
Introduction by session Chair |
| 11.15-11.40 | Selling Islamic finance to Mr. Smith An exercise in collaboration to achieve real ROI Kalika Tripathi, HSBC, Middle East Dipen Mehta, Quest Consulting, Dubai |
| 11.40-12.05 | Joining the 4th dimension An interactive online journey with consumers and clients Catherine Genter, Moët Hennessy, France Andera Gadeib, Dialego, Germany |
| 12.05-12.30 | Digital consumer connections An alternative to direct consumer contact Anja Kischkat, Unilever Nederland Foods, Netherlands Barbara Du Perron, Metrixlab, Netherlands |
| 12.30-12.55 | From mythmaker to gardener Understanding the world of participatory brands Anita Black, Keith Navratil and Mitra Martin, Hall & Partners, USA |
| 12.55-13.15 | Discussion |
| 13.15-14.30 | Lunch |
| 14.30-16.30 | QUALITATIVE RESEARCH - THE NEXT 10 YEARS AND BEYOND |
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Discussions in the World Café |
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| 16.30-16.45 |
Final Thoughts |
| 16.45-17.15 | FAREWELL DRINKS |
KEEP ME INFORMED |