Good quality, good business
Reginald Baker
Chief Operating Officer, Market Strategies, USA
Reg Baker is MSI’s Chief Operating Office. He oversees all of the company’s research and technology operations. Reg is a 25 year research industry veteran, and has been especially active in the application of new survey technologies. He has authored numerous articles and papers on such subjects as data quality impacts of new data collection technologies, Web questionnaire design, CAPI system development, CATI system design, and likely future developments in computer-assisted information collection. His current interest is the development and evaluation of Web-based data collections and reporting systems.
Prior to joining MSI in 1995, Reg worked for eleven years at the National Opinion Research Center (NORC) at the University of Chicago where he was Vice President for Research Operations. His responsibilities there included long-range systems planning and development, and oversight of all interviewing and data collection activities.
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