This archive contains a selection of the best articles of the Research World editions.
2010
2009
2008
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JULY / AUGUST 2008 | |
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"Multicultural messaging: reaching diverse populations" (PDF FILE - 311 Kb) More than 190 million people live outside their country of birth. Jo Bowman looks at how authorities are reaching out to new - and not so new - arrivals. |
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"Passive meters: Audience measurement technology attracts huge investment but where is this technology heading?" (PDF FILE - 171 Kb) Audience measurement technology took center stage at ESOMAR's June Worldwide Multi-Media Measurement Conference, but where is this technology heading? |
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"Buzzmarketing guru Mark Hughes on why the future is all about word-of-mouth" (PDF FILE - 197 Kb) David Murphy chats with Buzzmarketing guru Mark Hughes about why the future is all about word-of-mouth. |
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JUNE 2008 | |
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"Getting the right mix for quality" (PDF FILE - 132 Kb) Mixed mode research is becoming more popular - but now do we factor in the coverage of internet, fixed line and mobile phone in designing our surveys? |
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"Digital marketing takes off at J&J" (PDF FILE - 976 Kb) There's a steep learning curve - and potential for big rewards - when companies explore interactive marketing. |
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“The seven universal metaphors” (PDF FILE - 167 Kb) David Murphy talks to Gerald Zaltman about his acclaimed 'Deep Metaphor' research methology and what it means for marketing. |
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MAY 2008 | |
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"Apollo, we have a problem" (PDF FILE - 595 Kb) Project Apollo was intended to provide a single-source measure of return on media investment. What's next now that it has failed? |
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"Has mobile come of age?" (PDF FILE - 313 Kb) As more brands turn to mobile, David Murphy asks whether it has finally arrived as a marketing channel. |
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“Quality concerns” (PDF FILE - 147 Kb) Despite the emergence of new research techniques, one item remains of critical importance: the quality of the underlying data. |
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APRIL 2008 | |
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| The April issue takes a close look at innovative research methods. | |
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"Breaking the mould" (PDF FILE - 524 Kb) Ansgar Hölscher and Aunia Grogan talk to Mario van Hamersveld about the findings of a McKinsey & Company survey on how Europe's leading companies are coping with market change. |
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"Future-gazing" (PDF FILE - 240 Kb) David Murphy talks to Future Concept Lab president, Francesco Morace, about the Lab's work and its detailed research into health and wellbeing. |
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