This archive includes interviews with:

• Chris Anderson
  Best selling author of ‘The long tail’

• Adrian Chedore
  CEO, Synovate

• Florian Henckel von Donnersmarck
  Oscar winning director of ‘The lives
  of others’

• Carlos Harding
  Deputy CEO, Ipsos

• Dan Heath
  Best selling author of ‘Made to stick: why some ideas stick & other die’

• Mark Hughes
  Word-of-Mouth Marketing Guru

• John Philip Jones
  Advertising Guru

• Tariq Krim
  CEO of web sensation Netvibes

• David Lowden
  CEO, TNS

• Sir Martin Sorrell
  CEO, WPP

• Klaus Wübbenhorst
  CEO, GfK

This archive contains a selection of the best articles of the Research World editions.

2010

2009

2008

		JULY / AUGUST 2008

	"Multicultural messaging: reaching diverse populations" (PDF FILE - 311 Kb) More than 190 million people live outside their country of birth. Jo Bowman looks at how authorities are reaching out to new - and not so new - arrivals.
	"Passive meters: Audience measurement technology attracts huge investment but where is this technology heading?" (PDF FILE - 171 Kb) Audience measurement technology took center stage at ESOMAR's June Worldwide Multi-Media Measurement Conference, but where is this technology heading?
	"Buzzmarketing guru Mark Hughes on why the future is all about word-of-mouth" (PDF FILE - 197 Kb) David Murphy chats with Buzzmarketing guru Mark Hughes about why the future is all about word-of-mouth.

 

		JUNE 2008

	"Getting the right mix for quality" (PDF FILE - 132 Kb) Mixed mode research is becoming more popular - but now do we factor in the coverage of internet, fixed line and mobile phone in designing our surveys?
	"Digital marketing takes off at J&J" (PDF FILE - 976 Kb) There's a steep learning curve - and potential for big rewards - when companies explore interactive marketing.
	“The seven universal metaphors” (PDF FILE - 167 Kb) David Murphy talks to Gerald Zaltman about his acclaimed 'Deep Metaphor' research methology and what it means for marketing.

 

		MAY 2008

	"Apollo, we have a problem" (PDF FILE - 595 Kb) Project Apollo was intended to provide a single-source measure of return on media investment. What's next now that it has failed?
	"Has mobile come of age?" (PDF FILE - 313 Kb) As more brands turn to mobile, David Murphy asks whether it has finally arrived as a marketing channel.
	“Quality concerns” (PDF FILE - 147 Kb) Despite the emergence of new research techniques, one item remains of critical importance: the quality of the underlying data.

 

 

		APRIL 2008

The April issue takes a close look at innovative research methods.
	"Breaking the mould" (PDF FILE - 524 Kb) Ansgar Hölscher and Aunia Grogan talk to Mario van Hamersveld about the findings of a McKinsey & Company survey on how Europe's leading companies are coping with market change.
	"Future-gazing" (PDF FILE - 240 Kb) David Murphy talks to Future Concept Lab president, Francesco Morace, about the Lab's work and its detailed research into health and wellbeing.