Research World audio
Listen to Eric Salama, CEO of Kantar, about the key changes in the market research business.
Eric Salama interview - part 1Eric Salama interview - part 2
Eric Salama interview - part 3
Research world
The ESOMAR magazine for marketing intelligence & decision making
Research World stimulates challenging debate on the critical role of research in commerce and society. It brings you the latest developments, research tools, technology and applications to support effective decision making and provokes discussion and debate on controversial issues.
Issue 22 - July/August 2010
In this issue we look towards the future and the new skills required in a fast-changing environment.
Cover Story
The Next Generation
Educating for the future
Economic developments have provided educators with an unprecedented opportunity to radically change how they prepare students for the future.
Sean Meehan, Martin Hilti Professor of Marketing and Change Management at IMD in Switzerland, talks about what needs to change to better prepare students for the extraordinary demands of our time. This means ensuring that students not only receive a solid grounding in the key disciplines but also develop critical thinking as well as creative and leadership abilities to guarantee they reach their potential. How can students manage their careers from an early stage to stand out from the crowd?
ESOMAR is offering a free download of the electronic version of this issue of Research World to students in more than 37 business schools and universities around the world, to highlight the great opportunities offered by a career in market, social and opinion research and attract new talent to our sector.
ESOMAR also offers a special Graduate/Young Professional membership rate to encourage the professional development of young researchers in the industry.
Research Challenge Eric Salama, CEO of Kantar, the market research giant, talks to Research World about the key changes in the market research business. We discuss the latest technologies in driving consumer insights, the new skill-sets required in the future and touch on the serious issue of data privacy. All told through the eyes of man at the very top of the pyramid. On the left side of this window, you can listen to the full interview with Eric Salama. |
The growing popularity of cloud computing as a platform for accessing software as a service (Saas) based applications is having a profound effect along the entire research value chain. Chris Forbes looks at what cloud computing and Saas technology can offer clients and the implications for the research sector. |
Coming soon
September issue
This annual bumper issue of Research World is celebration of ideas, debate and discussion which demand a different way of thinking. Interviews with leading figures in society, business and research give different views on the changing dynamics which are affecting each of these 3 areas. Interviewees include Dan Ariely, George Day, Paco Underhill, Klaus Wuebbenhorst and many more.
October issue
Discusses the impact of technology on market research and consumer insights and how the collection of information through digital means is transforming the industry. Key topics will include online research, the impact of digital media on TV, leveraging mobile technology for research applications and protecting privacy rights online.