RETAIL AND SHOPPER 2009
THE VOICE OF THE SHOPPER
LONDON / 2 - 4 MARCH
Piyul Mukherjee
Director, Proact Research and Consultancy Private Limited, India
With over twenty years of interacting with consumers, she has dealt with the Indian target audience's relationship with almost the entire gamut of categories & concerns – skin, oral & hair care, fertilizers, jewelry, insurance, banking, computers, mobile phones, toys, foods, home care, AIDS - for various global clients.
Recently she has enjoyed putting together the chapter on Youth Research along with Joel-Yves le Bigot and Catherine Lott-Vernet, in the MARKET RESEARCH HANDBOOK, from ESOMAR.
She has represented the Indian perspective at international forums - presented 'Hot Buttons that Trigger India'... at the first international 'Excellence in Consumer Insights' ESOMAR conference held at Madrid in 2003; 'Packaging Insights from India' at QRCA, Phoenix, 2004, and on Retail: 'Haggling, Bargaining and Fixed Price Policies' at Valencia in 2007.
Teaching is a passion. She has taken guest lectures at the London Business School, and was invited as a speaker to their Marketing Conference in 2006.
Presently, she is immersed in the fieldwork of a PhD. In Sociology. On Everyday Life and Patterns of Consumption, in the non-metro town of Solapur in Southern Maharashtra.