RETAIL AND SHOPPER 2009
THE VOICE OF THE SHOPPER
LONDON / 2 - 4 MARCH
Overview
In recent times retailers have been expanding their geographical reach and adapting their business strategy to cater to new shopper profiles. Retail and Shopper 2009 explores how market research can help to provide rich actionable shopper insights which are suitable for all shoppers including BRIC countries, immigrant populations and from all economic segments.
We will explore what it means to put shoppers at the heart of retailing and the effect this has on the retail and research industry.
Programme committee
Vivek Sharma (Committee Chair)
Director - Marketing Strategy and Insights
The Coca Cola Company, USA
Gill Aitchison
President, Global Shopper and Retail Research
Ipsos, UK
Javier Medrano
Director Marketing
Grupo Bimbo, Mexico
Piyul Mukherjee
Director
Proact Research and Consultancy, India
Fergal O’Neill
Senior Consumer Planning Manager, Global Customer Engagement
British American Tobacco International, Switzerland