The voice of the shopper
Overview
In recent times retailers have been expanding their geographical reach and adapting their business strategy to cater to new shopper profiles. Retail and Shopper 2009 explores how market research can help to provide rich actionable shopper insights which are suitable for all shoppers including BRIC countries, immigrant populations and from all economic segments.
We will explore what it means to put shoppers at the heart of retailing and the effect this has on the retail and research industry.
Programme committee
Gill Aitchison
President, Global Shopper and Retail Research
Ipsos, UK
Gabino Gómez Carbajal
Director General Barcel
Bimbo Group, Mexico
Piyul Mukherjee
Director
Proact Research and Consultancy, India
Fergal O'Neill
Senior Consumer Planning Manager, Global Customer Engagement
British American Tobacco International, Switzerland
Vivek Sharma
Director - Marketing Strategy and Insights
The Coca Cola Company, USA
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