Review
We asked some of the participants what they thought of the event. Here’s what they said:
Terry Campion, Conde Nast Publications, USA
This was a great branding conference that highlighted how different are the ways that people manage their brands around the world. The fact that it was not just about research but also about branding allows us to step away from the nuts and bolts of our every day work and reflect more deeply on what we are actually doing.
Marco Bevolo, Philips Design, Netherlands
"As a speaker, the branding conference was very challenging because of the combination of different views. It was very interesting to hear presentations from other global companies and to see that some of them have reached the same conclusion as us on media planning. I also attended the Healthcare event which was very stimulating and the first day was almost high quality entertainment in addition to the knowledge component. The panel discussion provided a great debate especially on the political aspects of healthcare which you don’t normally expect at this kind of event but it was very, very relevant."