Fragrance 2007

• Overview
• Programme
• Venue
• Participating Companies

Buy conference papers

2007 events

• Retail
• Asia Pacific
• Consumer Insights
• Luxury Brands
• WM3
• Congress 2007
• Panel Research
• Qualitative
• Fragrance

Official Knowledge Partner

Networking Drinks Sponsor

Open Air : a market research company with longstanding perfume expertise by its “Perfume Standard Solutions Tests” that most renowned perfumes have been through. Top Quality by the “Open World” partners. More...

ESSENTIAL BRAND MEANING

Rosana Rainho das Neves

Head of consumer understanding, Research & Development, Johnson & Johnson

Head of consumer understanding inside Research & Development, reporting to R&D VP. Activities include: search for insights and translate them into product ideas and claims, evaluate prototypes during product development, develop methodologies to support product claims.

Organisation: With Johnson & Johnson since 1983 in R&D. Started on product development working with diapers, sanitary napkins, cotton swabs and toiletries products while been in charge of the Consumer Science area for 12 years.

< BACK