Sandra Minnee

Originally a trained psychologist, Sandra Minnee is a strategy and innovation consultant with 20 years of experience in marketing and strategic planning. Sandra has conducted creativity workshops in the United States, Italy, South Africa and Brasil.

Sandra started out as a qualitative market researcher working for major international corporations. She founded the department for qualitative research at NIPO, the largest research firm in Holland, and worked as senior consultant Business Planning&Organisation for PriceWaterhouseCoopers. She was asked to join the board of NIPO and sucessfully developed and implemented an added value strategy, which was followed by a management buy out and acquisition by TNS.

Sandra founded Professional Strategies in 2001. She developed BreinStijlen©, a psychological instrument measuring thinking styles, and together with Blauw Research, extended it into a marketing communication tool for consumers.

Sandra regularly leads training programs and presents workshops at conferences on various aspects of applied creativity (Creative Problem Solving Institute in the US, CREA in Italy, ACRE in South Africa, FCBR in Brasil, MIEvent, Holland). At the Marketing Information Event 2007, the workshop Thinking Out-of-the-Box was rated among the 6 best workshops.

Sandra has a doctoral degree in Psychology from the University of Leiden combined with a Masters Program at the University of Gainesville, Florida.  She trained in Creative Problem Solving methods in the United States (Creative Problem Solving Institute) and Systematic Inventive Thinking (SIT) (SIT International, Israel).

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