The pressure is on
Serious play
J. Alison BryantAbstract
In light of the“3 P’s of Innovation” Perspective, Process and Product, the focus of this paper and presentation will be two-fold:1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for our internal digital clients, and
2) A case study of following the “3 P’s” through our work on the first preschool-targeted game for the Nintendo Wii on the market in the U.S.
J. Alison Bryant
Dr. J. Alison Bryant is Research Director of Brand and Consumer Insights at Nickelodeon, a unit of MTV Networks. She leads Nick’s efforts to understand the digital lives of kids and families, conducting research on a variety of digital platforms (online, console and handheld gaming, interactive television, mobile), and manages research for the magazine group. Her Ph.D. is from the Annenberg School of Communication at the University of Southern California and before joining Nickelodeon she was an assistant professor of Telecommunications at Indiana University. She has published extensively on media, kids and families, including two edited books – The Children's Television Community and Television and the American Family (2nd Ed) – and is currently associate editor for the Journal of Children & Media.
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