The pressure is on
Setting the innovation agenda
Fiona McAnenaAbstract
Every business encounters challenges of setting a long term innovation agenda. Fiona McAnena, Vice President Innovation of PepsCo talks about different factors which influence the overall agenda:- The role of various different starting points, including being brand-led, consumer-led or technology-led.
- Using consumer and other insight to shape the agenda.
- Using different sources, data sets and research techniques to shape the agenda and build business confidence in it.
- The role of insight in generating cross-functional support and buy-in.
Fiona McAnena
Fiona joined PepsiCo UK in June 2006 to lead a new team focusing on longer term innovation across the business. Prior to joining PepsiCo, she was development director at Kantar, the information, insight and consulting division of WPP. Fiona started her career as a graduate trainee in marketing at Unilever, followed by eight years with Added Value, the strategic marketing consultancy (now part of WPP) where she was UK managing director, and European CEO.
She is a director of The Environment Council, a non-executive director of Cafedirect plc, and sits on the board of the Marketing Society.
Fiona has a degree in the history and philosophy of science from Cambridge University. She is married with two young children. She is a keen oarswoman, and rows on the Thames most weekends.
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