Sharon Dimoldenberg

Director, GfK, UK

Sharon Dimoldenberg is a Director of GfK NOP Business & Technology. She specialises in qualitative research and since joining the company nineteen years ago has helped build up it up to become the UK's leading business research agency for qualitative research. She focuses on new product development, brand image, customer satisfaction, and stakeholder and employee research.

She is a regular speaker at industry conferences and her papers have covered innovative qualitative techniques and creativity. She is a prize-winner in the AMSO Research Effectiveness Awards.

Prior to joining NOP she worked at Consensus Research and Business Decisions where she covered both business and consumer markets. Her career spans periods working in publishing and advertising, as well as advising small business start-ups. She has a degree in Politics and History, and an MA in Information Studies. Sharon joined the Market Research Standards Board in April 2001.