Simon Wilson

Director, The Hasley Group, UK

Simon is a director of The Hasely Group, the specialists in luxury consumerism. He is a marketing intelligence authority, responsible for the technical aspects of analyzing and combining market research and luxury trend data to act as a framework for clients strategic planning.  His expertise is creating a deep understanding of the luxury customer and developing a thirst for knowledge by delivering intriguing, well communicated insight that allows total empathy with consumers and so improve the bottom line.

He was formally the Global Market Research Manager for Jaguar and Land Rover and Aston Martin, all part of the Premium Automotive Group, the premium car arm of Ford Motor Company Ltd.  He was responsible for all the company’s qualitative and quantitative market research worldwide providing knowledge based voice of the customer inputs into strategy and cycle planning, product development, marketing sales and services and human relations. 

Simon has over 38 years experience in the automotive industry with 20 years of that of providing his stakeholders with market research solutions delivering empathetic knowledge from every continent in world. Prior to market research Simon held positions in manufacturing, service, marketing and sales, which enabled a broader understanding of a Company's global business strategy and practices.

The breadth of the automobile industry meant Simon has gained experience in a wide variety of business sectors in mass, premium and luxury markets including media, advertising development and performance, brand strategy and positioning, marketing, web based communications, product development, human factors, engineering, design, business to business, retail, telecommunications, infotainment, financial, customer satisfaction and human relations.

In his spare time Simon has an eclectic assortment of interests including mountain walking, tending bonsai trees and restoring of 1950's British motorbikes.

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