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Luxury brands

2007 events

Luxury –
what's it all about?

There was a time when the term ‘Luxury’ was applied to an exclusive group of products, targeted at an ‘exclusive’ group of people but nowadays even teabags and toothpaste can be called ‘luxury’.

Is the industry at risk of becoming a victim of its own success?

Give your luxury definition

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Simon Wilson

Director, The Hasley Group

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Simon is a director of The Hasely Group, the specialists in luxury consumerism. He is a marketing intelligence authority, responsible for the technical aspects of analyzing and combining market research and luxury trend data to act as a framework for clients strategic planning. His expertise is creating a deep understanding of the luxury customer and developing a thirst for knowledge by delivering intriguing, well communicated insight that allows total empathy with consumers and so improve the bottom line.

He was formally the Global Market Research Manager for Jaguar and Land Rover and Aston Martin, all part of the Premium Automotive Group, the premium car arm of Ford Motor Company Ltd. He was responsible for all the company’s qualitative and quantitative market research worldwide providing knowledge based voice of the customer inputs into strategy and cycle planning, product development, marketing sales and services and human relations.

In his spare time Simon has an eclectic assortment of interests including mountain walking, tending bonsai trees and restoring of 1950's British motorbikes.