Good quality, good business
Six degrees of online quality
Mark Walton, Jon Briggs, TNS, Hong Kong SAR
Some panels are good and some are not so good, but there is no such thing as the perfect panel and even if there were it wouldn’t have real people with real conversations.
This paper challenges current thinking which tends to atomise the research process to a direct relationship between panel and data quality. We don’t just need de-humanised numbers and samples. It will move beyond current permission thinking to look at the consequences of the emerging engagement discourse.
We will present a six point framework for quality both now and into the future developed by adapting to various local market conditions and leveraging that best practice at the global scale.
Mark Walton
TNS Regional Director, 6thdimension Interactive Research
Asia Pacific, Latin America, Middle East and Africa (ALM)
Mark has twenty five years' research agency experience in Asia, Australia and the UK. He has worked for various TNS companies for 15 years. His experience covers both customised and continuous research across a wide range of sectors.Mark heads up TNS 6thdimension interactive research across Asia Pacific, Latin America, Middle East and Africa. This includes the 6thdimension network of integrated online access panels, which now cover thirteen ALM countries, with over one million active panelists.
Mark is based in Hong Kong, where one of the 6thdimension ’hubs’ is located.
Prior to leading the 6thdimension initiative, Mark was General Manager of TNS in Sydney, Australia. He was also the TNS Australia National Director for Interactive Solutions. Mark is a full member of the UK Market Research Society and a member of the Australian Market and Social Research Society.
Mark has presented at numerous conferences, including ESOMAR (Mumbai), CASRO (San Francisco), UK and Australia.
Jon Briggs
Regional Director – 6thdimension Interactive Research Services
Asia Pacific, Latin America, Middle East and Africa
Based in Hong Kong, Jon Briggs is Regional Director of TNS 6thdimension Interactiv Research.
Jon graduated from the University of Oxford with Master of Arts (Hons) Degree in 1996. Jon moved to Australia after working as a market researcher in London to drive Interactive Research. Joining TNS in 2001, he helped create Australia’s leading interactive research team providing cutting edge solutions to blue chip clients.
In 2005 Jon relocated to Hong Kong to help spearhead the development of TNS’ 6thdimension Access Panels throughout the TNS AP MEA LAM region, training and coaching the local teams. He has also scripted over 200 separate on-line projects.
Jon has spoken widely at industry forums including the Market Research Society of Australia, the Singapore Research Day and the Public Relations Institute of Australia. His particular expertise and area of interest is in new Interactive applications, innovative research designs and on-line business models - the foundation of Interactive benefits for clients.
In 2004 he won the TNS Asia Pacific Innovation Award. In 2006 Jon was presented with two TNS ALM Group Recognition Awards.
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