Fragrance 2007

• Overview
• Programme
• Venue
• Participating Companies

Buy conference papers

2007 events

• Retail
• Asia Pacific
• Consumer Insights
• Luxury Brands
• WM3
• Congress 2007
• Panel Research
• Qualitative
• Fragrance

Official Knowledge Partner

Networking Drinks Sponsor

Open Air : a market research company with longstanding perfume expertise by its “Perfume Standard Solutions Tests” that most renowned perfumes have been through. Top Quality by the “Open World” partners. More...

ESSENTIAL BRAND MEANING

Smelly Business
The dollars and scents of brand building

Nigel Hollis

Abstract

The role of smell in brand-building is far from straightforward. This presentation illustrates ways in which smell can deliver a significant marketing ROI. Case studies and original research conducted for "BRAND sense," the best-selling book by Martin Lindstrom, illustrate the ways in which that ROI can be measured.

< BACK

Nigel Hollis

Chief Global Analyst, Millward Brown

A 27 year research veteran Nigel's experience and understanding of how marketing communications can build and maintain brands helps him address the issues facing marketers in today's fast changing world.

Nigel is a four-times winner of WPP's Atticus Award for original thinking in marketing services. His latest thoughts on the world of marketing and market research can be found at http://www.mb-blog.com.

< BACK