The pressure is on
Somatic markers
Neil CoburnLeanne Tomasevic
Abstract
There have been many excellent papers on brain science/ neuroscience at recent industry conferences. However few of these have provided ideas about how to turn the theories into practical implications for our industry and for our clients. This paper describes the development and application of an innovative range of techniques we designed to allow clients put the theory of neuroscience into practical competitive advantage.Neil Coburn
Neil Coburn is a senior partner at Truth Consulting. Neil has 21 years of experience in the market research industry, and has worked in a wide range of senior roles, including Head of Client Services at TRBI and Synovate, and managing director of Hall & Partners UK. While at TRBI, Neil pioneered multi-media campaign tracking. Neil has delivered numerous papers and spoken on many industry platforms, and in 2001 won the ISBA Award for best advertising paper.
Leanne Tomasevic
Leanne Tomasevic is a partner at Truth Consulting. Leanne has over 9 years experience of brand, business, and communications consulting. During the course of her career she has worked in design and branding, advertising, and market research consultancies. She is passionate about working closely with clients to help develop and improve their business, and has worked across sectors as diverse as automotive, telecommunications, retail, healthcare, and FMCG. Leanne holds a BA in Advertising and a Masters in Marketing.
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