Stephen Needel
Managing Partner, Advanced Simulations, USA
Dr. Stephen Needel is Managing Partner of U.S.-based Advanced Simulations. This international company uses virtual reality simulations to study retailing, marketing, and shopper consumption issues. As principal of Simulation Research, he helped introduce virtual reality to the marketing research world.
His previous jobs included Vice President for Product Development and for Analytical Services at A.C. Nielsen, as well as head of the advanced analytical team at Information Resources. Earlier jobs included analytical roles at Burke Marketing Research and Quaker Oats and a lecturer at the University of Connecticut, where he received his doctorate in Social Psychology.
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