Sue Frost
Group Director, Big Green Door, UK
A psychology graduate, Sue’s extensive qualitative research experience began in the mid 80’s, working in the NPD unit at Addison Design, for the research consultancy Beaton Associates and as a senior researcher at New Solutions.In 1990, Sue became an independent research consultant, planning and conducting research for a wide range of consultancies (Added Value, Wonder Works, Stimulating World, Catalyst) and clients (BBC, Sainsbury’s, Novartis, Vauxhall, P&G, Heinz, Channel 4, Haymarket Publishing).
She has been working with the strategic brand consultancy Big Green Door since 1999, initially as a senior planner on global projects for Masterfoods, PepsiCo, Unilever and since July 2006, as a Group Director responsible for the strategic content across a range of projects.
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