Asia Pacific 2008

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Survey Sampling International
New Dimensions in Panel Quality

Jackie Lorch, Vice President, Global Knowledge Management-Survey Sampling International

Learn what the key quality issues are in online panel research.

Which are the key quality issues when doing research using an online panel? Which questions should you ask your supplier in order to get the best quality results from your research projects? How important is questionnaire design? And how can local knowledge improve quality?

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